Sales Funnel Clarified – Sales Funnel Tutorial For Beginners (Step By Step) – Clickbank University vs click funnels
Hey everybody, this is Russell Brunson, and also today we’re discussing sales funnels tutorials for beginners, and also to do that I wish to show you men my very first sales funnel I built as a novice. Clickbank university vs click funnels.
As a matter of fact, this is a picture of me here on the slide. This is me with my cut head making a potato gun. Clickbank university vs click funnels. This is the extremely first, one of the extremely first landing pages for howtomakeapotatogun.com and there’s a doodle of me shooting potato weapons ’cause I am a potato gun expert, however we’re gon na talk about just the basic concepts behind a sales funnel since I think in the beginning people obtain all made complex, like oh, it’s gon na be truly tough, it’s gon na be hard, yet I desire you to recognize this is truly, really easy.
So right here is an actual potato weapon. I do not understand if you can see it on the electronic camera or not, yet we’re gon na stroll you guys through this. Clickbank university vs click funnels. When I first produced this with my friend Nate Plohn, I was going to college at the time, I was trying to identify like just how do I make money online, and somebody claimed you need to sell information products.
I was like, that’s amazing, yet I do not recognize anything about anything, and then that weekend break was springtime break, and also Nate as well as I went and also we made potato weapons and also had a wonderful weekend break, and then fast forward to like the next Monday, I’m back in school, resting there kind of like doing the bored school thing, and all of a sudden I resembled wait a minute, I know exactly how to make a potato gun now.
Clickbank university vs click funnels. That’s information, can I create a product concerning that? Therefore I was freaking out, I went online. At the time, there’s a website you might browse to see the number of people were searching for different search phrases and also there were 18,000 people a month searching for the expression exactly how to make a potato gun or potato weapon plans or spud gun strategies, and also nobody had a product, and I was like light bulb, I’m gon na make a product training that.
So I got Nate, we decreased to Home Depot, we got a camera out, we filmed this whole thing, and also we made our really first, really first product, as well as I place it online as well as I didn’t know how to sell anything so I simply had like a basic website.
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The website was like hello, come as well as acquire my thing, and afterwards I mosted likely to this thing called Google. Clickbank university vs click funnels. You individuals might have heard of it previously, as well as on Google they had these points right here, as well as on the side there were these ads, and so I would certainly pay for the Google ad, a person would click on the ad, they ‘d come over below, they would see this point, and they would certainly resemble oh my gosh, I must acquire this DVD so I can learn just how to make a potato weapon, and also a few of them would certainly provide me money, and also originally when we first started selling this, we were selling it for $37 a item, therefore people would certainly buy that, and that was my business, and I bear in mind placing the ads up and I was investing about $10 a day.
Let me do the math over right here, so I was investing $10 a day in ads over right here, and from that I was balancing about one sale a day, fine? Currently, as a university youngster, I’m looking at this and I stated alright, I give Mr.Google $10 and after that he offers me back 37. That implies I obtained $27 to place in my pocket. Next day I gave Mr. Google $10, he offered me back 37, I placed 27 in my pocket, and I kept doing this, and I resembled I am the most intelligent man active, and then something evil happened.
The guys over at Google decided they wished to make more money, and so they changed their formulas. I’m not gon na get involved in that, yet they altered their algorithm, therefore no longer was it like I spend $10 and I make 37.
Clickbank university vs click funnels. Instead, I began investing $10. Excuse me, like my ad price went up so I began spending $50 a day to make one sale, fine? Currently I’m not the sharpest tool in the tool kit, yet I offered Google $50 and also they provided me back 37, and also I was like wait, I lost money, and afterwards I provided 50 as well as I lost 37.
That’s 3 or 4 days, I’m like wait a minute. This video game draws, I’m losing, and so I transformed my ads off. I’m like I can’t play this game, and also I keep in mind being discouraged, and also one day I obtained a phone call from my friend, as well as my friend had a similar business to me.
He claimed, hey Russell, I believe I figured it out. I claimed, figured what out? Clickbank university vs click funnels. He’s like, I quit, and also he really did not call it the funnel, he’s like I produced this point called an upsell. He called it an OTO, once offer.
He stated, what I did is that each and every single individual who purchased my product, I then upsold them something else, as well as I resembled, well why would I do that? He’s like, well, have you ever been to McDonald’s before? I’m like yeah, and he’s like, well you know how you go to McDonald’s and you experience the drive-through as well as you’re like, hello, I want to buy a Big Mac, and also the dude’s like cool, do you intend to very size it? Do you want french fries and also a coke with that said? And he begins using you upsells.
I’m like yeah, and also he’s like if you consider the mathematics, he’s like, McDonald’s in fact sheds money selling a Big Mac yet they make all their revenue when someone buys the french fries or the Coke.
I resembled, alright. Clickbank university vs click funnels. He’s like, now, you’re losing money selling your potato weapon DVD. You simply got ta sell these men french fries as well as a coke and after that you’ll be profitable, and I resembled, I still do not fairly get it.
He’s like, if a person acquires this, like what’s the next thing you can do? Clickbank university vs click funnels. If you were trying to offer this person, what’s the next thing you could serve them with? As well as I claimed well, when somebody buys the DVD the most irritating thing is now they have to go to Home Depot as well as they need to buy the pipelines, and also they have to reduce them, as well as like all this stuff to make this outstanding gun, and he said, well suppose instead of you telling them to go buy right stuff, what if you upsold them a kit that did this whole thing? I have no idea if this is gon na appear on the camera or otherwise however I assumed it looked type of cool, therefore he stated, make an upsell where you sell them the kit.
So here is, here is the set, so I did some mathematics as well as I began calling around as well as I found these guys in northern Idaho who in fact made potato weapon kits, and I would certainly spend, I would certainly start selling these for $197, and now this became my very first funnel ever before.
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Again, I really did not know it was called a funnel at the time, but somebody come, they click the ad, they would certainly see my DVD, they would purchase my DVD. Clickbank university vs click funnels. On the next page, our upsell claims hey, the DVD’s coming, do you want me to deliver the pipelines with you also so it’ll save you some time? Just $197, people are like that would certainly be great, as well as they would certainly click the button as well as they would buy it, all right? Now, what occurred, if you check out the math, was fascinating is that Google didn’t change their ad costs.
They still were charging me $50 a day, right? So that really did not change, however I came below as well as I spent $37, so I lost some money, but after that what occurred is that one out of 3 people who acquired the DVD would certainly buy this, right? So allow’s state I got a number of clicks over right here, boom, and also claim there’s three people right here that got the DVD.
Among these people after that would certainly go and acquire this. Clickbank university vs click funnels. For every DVD I sold, so I made $37, 1/3 of those people purchased this, so I take $197, I divide it by 3. If I do the math on that, that’s $65. So if I take $65 plus $37, seven plus five amounts to 12, nine, 10, 102.
So currently I was making $102 for every single individual that purchased the DVD, does that make good sense? ‘Cause one out of 3 purchased the set also, all right? So now I got on Google, I was paying $50 a day in ads, yet I was making, on average, $102 a day.
I placed $50 in, I got $102 back, okay, and all of a abrupt, I started looking, I resembled I am the most intelligent guy active once again. Clickbank university vs click funnels. I spent $50, I come back $102, therefore I was back in business, potato weapon sales were cranking, I was having fun, and then I realized wait a minute, potato weapons are excellent, however the market’s similar to this little.
Like what other markets could I do this with? As well as I started thinking, I claimed well, what if I did this in speed reading? I satisfied a guy that was the globe’s fastest visitor, Howard Berg, and so we set up a funnel for rate analysis and also it worked, and also we said, suppose we did this in the dating market? And I found somebody who was a dating expert, we connected it in.
What happens if we did this with supplements? What if we did? And also we began doing this, as well as the funnels obviously tweak each and every single time, but the concepts are the same, and I came to be obsessed, as well as over the next 5 or 6 years, I released over 100 different funnels in 100 different markets as well as became stressed with it as well as it became so much fun, but this concept of a funnel operate in any business, therefore what I desire you people to comprehend is this is how basic it actually is.
It’s not some complicated point. Clickbank university vs click funnels. Occasionally we get all complicated. It’s extremely easy, so like we purchase an ad to sell something. Someone buys that thing, then what’s the next sensible point they need? Well, if they acquired a potato weapon, the next thing they need is they need a potato weapon package, which becomes my funnel, which’s type of what we take people through.
All right, wish you loved that tutorial concerning how I turned one of my pastimes into a sales funnel and transformed it into money and also just how you can do it too. Clickbank university vs click funnels. If you don’t have a ClickFunnels account yet, go to iloveclickfunnels.com, obtain a free test along with a entire lot of other really cool bonus offers that you are gon na love, as well as on top of that I want you to remain tuned ’cause the next video clip is turning up here in regarding 5 seconds.
I’m gon na walk you men through seven different sales funnel secrets that’ll help increase the conversions and also just how much money you make on each of your funnels. Clickbank university vs click funnels.
Clickbank University vs click funnels