Sales Funnel Described – Sales Funnel Tutorial For Beginners (Step By Step) – Click funnels versus Super Affilite Machine
Hey everybody, this is Russell Brunson, and today we’re talking about sales funnels tutorials for beginners, and also to do that I intend to show you individuals my extremely first sales funnel I built as a beginner. Click funnels versus super affilite machine.
In fact, this is a photo of me below on the slide. This is me with my cut head making a potato weapon. Click funnels versus super affilite machine. This is the very first, among the extremely first landing pages for howtomakeapotatogun.com and also there’s a doodle of me shooting potato weapons ’cause I am a potato gun expert, yet we’re gon na speak about just the basic concepts behind a sales funnel due to the fact that I believe in the beginning people get all complicated, like oh, it’s gon na be actually tough, it’s gon na be hard, yet I desire you to understand this is actually, truly easy.
So below is an real potato weapon. I don’t know if you can see it on the electronic camera or not, however we’re gon na stroll you individuals through this. Click funnels versus super affilite machine. When I first developed this with my friend Nate Plohn, I was going to college at the time, I was trying to figure out like just how do I earn money on the Internet, as well as a person claimed you must sell information products.
I was like, that’s amazing, but I do not understand anything concerning anything, and after that that weekend break was springtime break, and Nate and also I went as well as we made potato guns and also had a great weekend, and then fast forward to such as the next Monday, I’m back in institution, sitting there kind of like doing the bored school thing, and all of a abrupt I was like wait a minute, I know how to make a potato weapon currently.
Click funnels versus super affilite machine. That’s information, can I create a product about that? And so I was flipping out, I went on the internet. At the time, there’s a website you might browse to see the number of people were looking for different keyword phrases as well as there were 18,000 people a month looking for the expression exactly how to make a potato weapon or potato weapon plans or spud gun plans, and nobody had a product, as well as I resembled light bulb, I’m gon na make a product mentor that.
So I obtained Nate, we dropped to Home Depot, we obtained a camera out, we recorded this whole thing, and we made our very first, very first product, and also I put it online as well as I didn’t recognize exactly how to sell anything so I simply had like a basic website.
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The website was like hi, come and also acquire my point, and then I went to this thing called Google. Click funnels versus super affilite machine. You men might have heard of it in the past, and on Google they had these things right here, and also on the side there were these ads, and so I would pay for the Google ad, somebody would certainly click the ad, they ‘d come by here, they would see this thing, and they would certainly resemble oh my gosh, I need to buy this DVD so I can learn exactly how to make a potato gun, as well as several of them would certainly provide me money, and originally when we first began selling this, we were selling it for $37 a item, and so people would certainly buy that, and that was my business, and I bear in mind placing the ads up and I was spending about $10 a day.
Let me do the math over below, so I was investing $10 a day in ads over here, and also from that I was averaging about one sale a day, fine? Currently, as a college kid, I’m considering this and I claimed all right, I offer Mr.Google $10 and afterwards he provides me back 37. That implies I obtained $27 to place in my pocket. Next day I offered Mr. Google $10, he gave me back 37, I put 27 in my pocket, as well as I maintained doing this, and also I was like I am the most intelligent male active, and after that something bad happened.
The guys over at Google decided they wished to make more money, therefore they changed their formulas. I’m not gon na get involved in that, but they transformed their algorithm, and so no more was it like I spend $10 and I make 37.
Click funnels versus super affilite machine. Rather, I began investing $10. Excuse me, like my ad cost increased so I began spending $50 a day to make one sale, fine? Currently I’m not the sharpest tool in the tool kit, yet I provided Google $50 as well as they gave me back 37, as well as I was like delay, I lost money, and then I provided 50 as well as I lost 37.
That’s three or 4 days, I’m like wait a min. This game draws, I’m losing, and so I transformed my ads off. I’m like I can not play this video game, and also I keep in mind being discouraged, and also eventually I obtained a telephone call from my friend, and my friend had a similar business to me.
He said, hi Russell, I believe I figured it out. I said, figured what out? Click funnels versus super affilite machine. He’s like, I quit, and he really did not call it the funnel, he’s like I created this point called an upsell. He called it an OTO, one time offer.
He claimed, what I did is that every individual that purchased my product, I after that upsold them something else, and also I was like, well why would certainly I do that? He’s like, well, have you ever been to McDonald’s prior to? I’m like yeah, as well as he’s like, well you understand how you go to McDonald’s as well as you go through the drive-through and also you’re like, hi, I wish to buy a Big Mac, as well as the guy’s like cool, do you intend to super dimension it? Do you desire french fries and also a coke keeping that? And also he begins supplying you upsells.
I’m like yeah, as well as he’s like if you consider the mathematics, he’s like, McDonald’s really sheds money selling a Big Mac but they make all their revenue when somebody acquires the french fries or the Coke.
I was like, fine. Click funnels versus super affilite machine. He’s like, today, you’re losing money selling your potato weapon DVD. You just obtained ta sell these people fries and a coke and after that you’ll be profitable, and also I resembled, I still don’t fairly get it.
He’s like, if a person gets this, like what’s the next point you can do? Click funnels versus super affilite machine. If you were attempting to serve this person, what’s the next thing you could offer them with? As well as I said well, when someone buys the DVD the most aggravating point is now they have to go to Home Depot and they need to buy the pipes, and also they have to reduce them, and also like all this things to make this outstanding weapon, and he said, well what happens if rather than you telling them to go buy the stuff, what if you upsold them a package that did this whole thing? I have no suggestion if this is gon na turn up on the camera or not but I believed it looked sort of cool, and so he said, make an upsell where you sell them the kit.
So right here is, here is the kit, so I did some mathematics and also I began calling about and also I discovered these people in northern Idaho who actually made potato gun kits, as well as I would spend, I would begin selling these for $197, as well as now this became my very first funnel ever.
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Once more, I didn’t know it was called a funnel at the time, but somebody come, they click on the ad, they would certainly see my DVD, they would certainly buy my DVD. Click funnels versus super affilite machine. On the next page, our upsell claims hey, the DVD’s coming, do you desire me to deliver the pipes with you as well so it’ll save you time? Simply $197, people are like that would be amazing, and also they would certainly click the switch and also they would buy it, alright? Now, what occurred, if you look at the mathematics, was intriguing is that Google really did not change their ad costs.
They still were billing me $50 a day, right? To ensure that didn’t transform, but I came right here and I spent $37, so I lost some money, but then what occurred is that one out of three people that purchased the DVD would get this, right? So let’s state I obtained a lot of clicks over below, boom, as well as state there’s three people right here that purchased the DVD.
One of these people then would certainly go and also acquire this. Click funnels versus super affilite machine. For every single DVD I offered, so I made $37, 1/3 of those people got this, so I take $197, I divide it by three. If I do the math on that, that’s $65. So if I take $65 plus $37, 7 plus 5 equals 12, nine, 10, 102.
So currently I was making $102 for every single individual that acquired the DVD, does that make sense? ‘Cause one out of three bought the set also, all right? So currently I was on Google, I was paying $50 a day in ads, but I was making, typically, $102 a day.
I placed $50 in, I obtained $102 back, okay, and all of a sudden, I began looking, I resembled I am the most intelligent guy active once more. Click funnels versus super affilite machine. I spent $50, I get back $102, therefore I was back in business, potato weapon sales were cranking, I was having fun, and then I recognized wait a min, potato weapons are good, but the market’s such as this little.
Like what various other markets could I do this with? And I began assuming, I stated well, what if I did this in rate reading? I satisfied a guy who was the globe’s fastest visitor, Howard Berg, therefore we established a funnel for speed reading and also it worked, and also we stated, suppose we did this in the dating market? As well as I discovered someone who was a dating expert, we plugged it in.
What if we did this with supplements? What happens if we did? And we started doing this, as well as the funnels clearly modify each and every single time, but the concepts coincide, and I became obsessed, and over the next five or 6 years, I introduced over 100 various funnels in 100 different markets and came to be stressed with it and it came to be a lot enjoyable, yet this principle of a funnel works in any business, therefore what I desire you guys to comprehend is this is just how basic it truly is.
It’s not some challenging point. Click funnels versus super affilite machine. In some cases we obtain all complicated. It’s really simple, so like we acquire an ad to sell something. Somebody gets that point, then what’s the next sensible point they need? Well, if they bought a potato gun, the next point they require is they need a potato gun set, which becomes my funnel, which’s kind of what we take people with.
All right, wish you enjoyed that tutorial regarding just how I turned among my pastimes right into a sales funnel as well as transformed it right into money and also exactly how you can do it also. Click funnels versus super affilite machine. If you do not have a ClickFunnels account yet, go to iloveclickfunnels.com, obtain a free trial along with a whole lot of various other truly cool bonuses that you are gon na love, and also on top of that I desire you to stay tuned ’cause the next video is turning up right here in about five secs.
I’m gon na stroll you guys through seven various sales funnel keys that’ll help increase the conversions as well as just how much money you make on each of your funnels. Click funnels versus super affilite machine.
Click funnels versus Super Affilite Machine