Sales Funnel Described – Sales Funnel Tutorial For Beginners ( Detailed) – Click funnels thank You Page
Hey everybody, this is Russell Brunson, and today we’re speaking about sales funnels tutorials for beginners, and also to do that I wish to show you men my very first sales funnel I built as a novice. Click funnels thank you page.
As a matter of fact, this is a photo of me here on the slide. This is me with my cut head making a potato weapon. Click funnels thank you page. This is the extremely first, among the really first landing pages for howtomakeapotatogun.com as well as there’s a doodle of me shooting potato guns ’cause I am a potato gun expert, yet we’re gon na speak about simply the basic concepts behind a sales funnel since I assume at first people obtain all complicated, like oh, it’s gon na be truly tough, it’s gon na be hard, however I want you to recognize this is really, really basic.
So below is an real potato weapon. I do not know if you can see it on the camera or otherwise, yet we’re gon na walk you men via this. Click funnels thank you page. When I first produced this with my pal Nate Plohn, I was most likely to university at the time, I was trying to identify like just how do I make money on the net, as well as somebody claimed you ought to sell information products.
I resembled, that’s awesome, but I do not understand anything regarding anything, and afterwards that weekend was springtime break, and also Nate and also I went and we made potato guns and also had a great weekend break, and after that fast forward to such as the next Monday, I’m back in college, sitting there sort of like doing the bored institution point, and all of a abrupt I resembled wait a min, I understand exactly how to make a potato gun currently.
Click funnels thank you page. That’s information, can I create a product concerning that? And so I was going crazy, I browsed the web. At the time, there’s a website you might search to see the amount of people were looking for different search phrases and there were 18,000 people a month searching for the expression exactly how to make a potato weapon or potato weapon plans or spud weapon plans, as well as no one had a product, and also I resembled light bulb, I’m gon na make a product training that.
So I got Nate, we dropped to Home Depot, we obtained a video camera out, we shot this whole thing, and also we made our very first, really first product, and also I place it online and I didn’t know exactly how to sell anything so I simply had like a basic website.
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The website resembled hi there, come and also get my point, and after that I mosted likely to this thing called Google. Click funnels thank you page. You guys might have come across it previously, and on Google they had these things right here, as well as on the side there were these ads, therefore I would spend for the Google ad, a person would certainly click the ad, they ‘d come right here, they would see this thing, and also they ‘d resemble oh my gosh, I have to acquire this DVD so I can learn exactly how to make a potato gun, and several of them would provide me money, as well as initially when we first began selling this, we were selling it for $37 a item, and so people would get that, and that was my business, and also I bear in mind placing the ads up as well as I was investing concerning $10 a day.
Let me do the mathematics over below, so I was investing $10 a day in ads over here, and also from that I was averaging about one sale a day, okay? Now, as a university child, I’m checking out this and I said all right, I give Mr.Google $10 and afterwards he gives me back 37. That suggests I obtained $27 to place in my pocket. Next day I offered Mr. Google $10, he offered me back 37, I put 27 in my pocket, and I maintained doing this, and also I was like I am the smartest male to life, and after that something evil happened.
The individuals over at Google decided they wished to make more money, therefore they altered their algorithms. I’m not gon na get into that, yet they transformed their algorithm, therefore no more was it like I spend $10 and also I make 37.
Click funnels thank you page. Instead, I began investing $10. Excuse me, like my ad expense went up so I began spending $50 a day to make one sale, all right? Currently I’m not the sharpest tool in the toolbox, yet I offered Google $50 and they provided me back 37, and I was like wait, I lost money, and after that I provided 50 as well as I lost 37.
That’s three or 4 days, I’m like wait a min. This video game sucks, I’m losing, therefore I transformed my ads off. I’m like I can’t play this video game, and I bear in mind being frustrated, as well as someday I obtained a call from my friend, as well as my friend had a similar business to me.
He said, hello Russell, I think I figured it out. I stated, figured what out? Click funnels thank you page. He’s like, I quit, and he didn’t call it the funnel, he’s like I produced this thing called an upsell. He called it an OTO, one-time offer.
He stated, what I did is that every individual who bought my product, I after that upsold them something else, and also I resembled, well why would I do that? He’s like, well, have you ever before been to McDonald’s prior to? I’m like yeah, and also he’s like, well you understand exactly how you go to McDonald’s as well as you undergo the drive-through and also you’re like, hi there, I wish to purchase a Big Mac, as well as the guy’s like cool, do you want to extremely dimension it? Do you desire french fries as well as a coke with that said? And he starts supplying you upsells.
I’m like yeah, and also he’s like if you check out the math, he’s like, McDonald’s in fact loses money selling a Big Mac but they make all their earnings when somebody buys the fries or the Coke.
I resembled, alright. Click funnels thank you page. He’s like, right now, you’re losing money selling your potato weapon DVD. You simply got ta sell these guys fries and a coke and afterwards you’ll pay, and I was like, I still don’t quite get it.
He’s like, if someone purchases this, like what’s the next thing you can do? Click funnels thank you page. If you were trying to serve he or she, what’s the next thing you could serve them with? As well as I claimed well, when a person buys the DVD the most irritating thing is now they need to go to Home Depot and also they have to buy the pipes, and also they need to reduce them, and like all this things to make this impressive weapon, and also he stated, well suppose as opposed to you telling them to go buy the stuff, suppose you upsold them a set that did this whole thing? I have no idea if this is gon na appear on the video camera or otherwise however I believed it looked kind of cool, therefore he stated, make an upsell where you sell them the kit.
So right here is, here is the set, so I did some math and also I began calling around as well as I located these individuals in northern Idaho that actually made potato gun packages, and I would certainly spend, I would certainly start selling these for $197, and now this became my really first funnel ever before.
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Once again, I didn’t recognize it was called a funnel at the time, but somebody come, they click the ad, they would see my DVD, they would get my DVD. Click funnels thank you page. On the next page, our upsell claims hey, the DVD’s coming, do you want me to deliver the pipes with you also so it’ll save you some time? Just $197, people are like that would certainly be great, and also they ‘d click the switch as well as they would buy it, alright? Now, what took place, if you take a look at the mathematics, was interesting is that Google didn’t change their ad costs.
They still were charging me $50 a day, right? To ensure that really did not change, yet I came right here and also I spent $37, so I lost some money, however then what took place is that a person out of 3 people that purchased the DVD would get this, right? So allow’s say I obtained a bunch of clicks over right here, boom, and also say there’s three people right here that bought the DVD.
Among these people after that would certainly go and also purchase this. Click funnels thank you page. For every DVD I marketed, so I made $37, 1/3 of those people bought this, so I take $197, I separate it by three. If I do the math on that particular, that’s $65. So if I take $65 plus $37, seven plus five equates to 12, nine, 10, 102.
So now I was making $102 for every single individual that bought the DVD, does that make good sense? ‘Cause one out of three acquired the kit also, fine? So currently I was on Google, I was paying $50 a day in ads, but I was making, on average, $102 a day.
I put $50 in, I got $102 back, okay, and all of a abrupt, I started looking, I resembled I am the most intelligent male to life again. Click funnels thank you page. I spent $50, I come back $102, therefore I was back in business, potato gun sales were cranking, I was having fun, and afterwards I understood wait a minute, potato weapons are great, yet the marketplace’s like this little.
Like what other markets could I do this with? And I started believing, I stated well, suppose I did this in speed reading? I met a man who was the globe’s fastest viewers, Howard Berg, therefore we established a funnel for rate reading and it worked, and we said, suppose we did this in the dating market? As well as I found someone that was a dating expert, we connected it in.
Suppose we did this with supplements? What if we did? And we began doing this, and the funnels undoubtedly fine-tune every single time, yet the concepts are the same, as well as I became obsessed, as well as over the next five or 6 years, I released over 100 various funnels in 100 different markets and also came to be stressed with it and also it became so much fun, however this principle of a funnel operate in any type of business, therefore what I want you guys to comprehend is this is just how simple it actually is.
It’s not some complicated point. Click funnels thank you page. Often we obtain all made complex. It’s very basic, so like we buy an ad to sell something. Somebody gets that point, after that what’s the next logical point they need? Well, if they acquired a potato gun, the next point they need is they need a potato weapon set, and that becomes my funnel, which’s type of what we take people with.
All right, wish you enjoyed that tutorial about how I transformed among my pastimes right into a sales funnel and transformed it right into money and how you can do it as well. Click funnels thank you page. If you do not have a ClickFunnels account yet, go to iloveclickfunnels.com, get a free test in addition to a whole bunch of various other actually cool bonus offers that you are gon na love, and on top of that I desire you to stay tuned ’cause the next video clip is coming up here in about five seconds.
I’m gon na walk you people through seven different sales funnel secrets that’ll help increase the conversions and also how much money you make on each of your funnels. Click funnels thank you page.
Click funnels thank You Page