Sales Funnel Described – Sales Funnel Tutorial For Beginners ( Detailed) – Click funnels saved Version
Hey everyone, this is Russell Brunson, and also today we’re talking about sales funnels tutorials for beginners, and also to do that I want to reveal you people my really first sales funnel I built as a newbie. Click funnels saved version.
In fact, this is a photo of me right here on the slide. This is me with my shaved head making a potato weapon. Click funnels saved version. This is the extremely first, among the extremely first landing pages for howtomakeapotatogun.com and there’s a doodle of me shooting potato weapons ’cause I am a potato weapon expert, but we’re gon na talk about just the basic concepts behind a sales funnel because I believe in the beginning people get all complicated, like oh, it’s gon na be truly difficult, it’s gon na be hard, yet I desire you to recognize this is really, really simple.
So right here is an real potato weapon. I don’t know if you can see it on the cam or not, yet we’re gon na walk you guys via this. Click funnels saved version. When I first produced this with my buddy Nate Plohn, I was most likely to university at the time, I was attempting to figure out like exactly how do I make money on the web, as well as someone claimed you should sell information products.
I resembled, that’s outstanding, yet I don’t know anything about anything, and afterwards that weekend break was springtime break, as well as Nate and also I went as well as we made potato weapons and also had a terrific weekend break, and afterwards fast forward to such as the next Monday, I’m back in institution, sitting there type of like doing the bored college thing, and all of a unexpected I resembled wait a min, I recognize just how to make a potato gun now.
Click funnels saved version. That’s information, can I create a product regarding that? Therefore I was going nuts, I went on the internet. At the time, there’s a website you could look to see the amount of people were searching for various keywords and there were 18,000 people a month searching for the phrase just how to make a potato gun or potato weapon plans or spud weapon strategies, as well as nobody had a product, and I was like light bulb, I’m gon na make a product training that.
So I obtained Nate, we went down to Home Depot, we got a camera out, we shot this whole thing, as well as we made our really first, extremely first product, and I place it online as well as I didn’t recognize exactly how to sell anything so I just had like a basic website.
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The website resembled hello, come and also buy my point, and afterwards I mosted likely to this thing called Google. Click funnels saved version. You people might have heard of it in the past, and also on Google they had these things right here, and on the side there were these ads, therefore I would certainly pay for the Google ad, somebody would certainly click the ad, they ‘d come by right here, they would certainly see this point, and they ‘d be like oh my gosh, I have to get this DVD so I can learn just how to make a potato gun, and several of them would offer me money, as well as originally when we first began selling this, we were selling it for $37 a item, therefore people would acquire that, which was my business, as well as I bear in mind placing the ads up as well as I was spending about $10 a day.
Let me do the mathematics over below, so I was spending $10 a day in ads over below, and from that I was balancing concerning one sale a day, fine? Now, as a college child, I’m considering this and I claimed fine, I give Mr.Google $10 and afterwards he provides me back 37. That indicates I obtained $27 to put in my pocket. Next day I provided Mr. Google $10, he gave me back 37, I placed 27 in my pocket, and I kept doing this, and also I was like I am the smartest man to life, and then something bad took place.
The individuals over at Google chose they wished to make even more money, therefore they changed their algorithms. I’m not gon na get into that, but they changed their formula, and so no longer was it like I spend $10 as well as I make 37.
Click funnels saved version. Instead, I started spending $10. Excuse me, like my ad expense went up so I started spending $50 a day to make one sale, okay? Now I’m not the sharpest tool in the tool kit, however I provided Google $50 and also they gave me back 37, and also I was like delay, I lost money, and then I provided 50 and also I lost 37.
That’s 3 or 4 days, I’m like wait a min. This video game sucks, I’m losing, and so I transformed my ads off. I’m like I can not play this game, and also I bear in mind being frustrated, as well as someday I got a phone call from my friend, as well as my friend had a similar business to me.
He said, hey Russell, I think I figured it out. I said, figured what out? Click funnels saved version. He’s like, I stopped, and he didn’t call it the funnel, he’s like I produced this thing called an upsell. He called it an OTO, one time offer.
He claimed, what I did is that every individual that got my product, I then upsold them something else, and also I was like, well why would I do that? He’s like, well, have you ever been to McDonald’s prior to? I’m like yeah, and also he’s like, well you recognize just how you go to McDonald’s as well as you undergo the drive-through and you’re like, hi, I want to buy a Big Mac, as well as the guy’s like cool, do you wish to very size it? Do you desire french fries as well as a coke with that said? As well as he starts providing you upsells.
I’m like yeah, and also he’s like if you consider the mathematics, he’s like, McDonald’s actually sheds money selling a Big Mac however they make all their profit when a person gets the fries or the Coke.
I resembled, fine. Click funnels saved version. He’s like, right now, you’re losing money selling your potato weapon DVD. You simply obtained ta sell these individuals french fries as well as a coke and after that you’ll be profitable, as well as I was like, I still do not quite get it.
He’s like, if a person acquires this, like what’s the next thing you can do? Click funnels saved version. If you were attempting to offer he or she, what’s the next point you could offer them with? And I stated well, when somebody buys the DVD the most irritating thing is currently they have to go to Home Depot and also they need to purchase the pipelines, and also they have to cut them, as well as like all this stuff to make this fantastic weapon, as well as he said, well what happens if as opposed to you telling them to go get the stuff, what if you upsold them a package that did this whole thing? I have no suggestion if this is gon na appear on the electronic camera or not but I assumed it looked type of cool, therefore he stated, make an upsell where you sell them the kit.
So right here is, below is the set, so I did some math and I started calling about as well as I discovered these men in north Idaho that in fact made potato gun kits, and I would certainly spend, I would begin selling these for $197, and now this became my very first funnel ever before.
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Once again, I didn’t know it was called a funnel at the time, however somebody come, they click on the ad, they would certainly see my DVD, they would purchase my DVD. Click funnels saved version. On the next page, our upsell states hey, the DVD’s coming, do you desire me to deliver the pipes with you also so it’ll conserve you some time? Just $197, people are like that would be fantastic, as well as they ‘d click the switch and also they would certainly buy it, fine? Now, what occurred, if you check out the math, was intriguing is that Google didn’t alter their ad costs.
They still were charging me $50 a day, right? To make sure that didn’t alter, however I came right here and also I spent $37, so I lost some money, but after that what happened is that a person out of 3 people that bought the DVD would acquire this, right? So allow’s claim I obtained a lot of clicks over below, boom, and also say there’s three people right here that got the DVD.
One of these people after that would go and also acquire this. Click funnels saved version. For every DVD I sold, so I made $37, 1/3 of those people bought this, so I take $197, I divide it by three. If I do the mathematics on that, that’s $65. So if I take $65 plus $37, 7 plus 5 equates to 12, nine, 10, 102.
So now I was making $102 for every single single person that got the DVD, does that make good sense? ‘Cause one out of 3 bought the set too, fine? So now I got on Google, I was paying $50 a day in ads, but I was making, usually, $102 a day.
I placed $50 in, I obtained $102 back, fine, and all of a unexpected, I began looking, I was like I am the most intelligent male to life once more. Click funnels saved version. I spent $50, I come back $102, therefore I was back in business, potato gun sales were cranking, I was having fun, and afterwards I understood wait a min, potato guns are great, but the market’s like this little.
Like what other markets could I do this with? And I started assuming, I stated well, what if I did this in speed analysis? I met a guy that was the world’s fastest reader, Howard Berg, therefore we set up a funnel for rate analysis and it functioned, and we claimed, suppose we did this in the dating market? And I located somebody that was a dating expert, we plugged it in.
Suppose we did this with supplements? What if we did? And also we started doing this, and also the funnels obviously modify each and every single time, but the concepts are the same, and also I became stressed, and also over the next five or six years, I launched over 100 various funnels in 100 different markets and also came to be obsessed with it as well as it became so much enjoyable, but this concept of a funnel operate in any business, therefore what I want you men to recognize is this is how easy it really is.
It’s not some complicated point. Click funnels saved version. Occasionally we get all made complex. It’s very basic, so like we get an ad to sell something. Somebody gets that thing, then what’s the next logical point they need? Well, if they acquired a potato weapon, the next point they need is they need a potato gun set, and that becomes my funnel, which’s type of what we take people with.
All right, hope you enjoyed that tutorial concerning how I turned one of my hobbies right into a sales funnel as well as turned it into money and also how you can do it as well. Click funnels saved version. If you do not have a ClickFunnels account yet, go to iloveclickfunnels.com, obtain a free test along with a entire lot of other really cool bonus offers that you are gon na love, and also on top of that I want you to remain tuned ’cause the next video clip is coming up below in concerning 5 seconds.
I’m gon na walk you individuals with 7 various sales funnel tricks that’ll help increase the conversions as well as how much money you make on every one of your funnels. Click funnels saved version.
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