Sales Funnel Discussed – Sales Funnel Tutorial For Beginners (Step By Step) – Click funnels on Television
Hey everyone, this is Russell Brunson, and also today we’re talking about sales funnels tutorials for beginners, and to do that I wish to show you guys my really first sales funnel I built as a beginner. Click funnels on television.
In fact, this is a image of me here on the slide. This is me with my cut head making a potato gun. Click funnels on television. This is the very first, among the very first landing pages for howtomakeapotatogun.com and also there’s a doodle of me shooting potato guns ’cause I am a potato weapon expert, yet we’re gon na speak about just the basic concepts behind a sales funnel due to the fact that I believe in the beginning people get all complicated, like oh, it’s gon na be really hard, it’s gon na be hard, however I desire you to understand this is truly, truly simple.
So right here is an real potato weapon. I don’t know if you can see it on the electronic camera or not, but we’re gon na walk you individuals through this. Click funnels on television. When I first produced this with my pal Nate Plohn, I was most likely to college at the time, I was trying to determine like exactly how do I earn money online, as well as somebody claimed you should sell information products.
I resembled, that’s remarkable, however I don’t understand anything regarding anything, and then that weekend break was spring break, and also Nate and also I went and also we made potato guns and also had a excellent weekend, and afterwards fast forward to such as the next Monday, I’m back in institution, sitting there sort of like doing the bored institution point, and all of a sudden I resembled wait a min, I know how to make a potato gun now.
Click funnels on television. That’s information, can I create a product about that? Therefore I was flipping out, I went on the internet. At the time, there’s a website you could look to see the number of people were searching for different key phrases and also there were 18,000 people a month searching for the phrase just how to make a potato weapon or potato weapon strategies or potato weapon strategies, and no one had a product, and I resembled light bulb, I’m gon na make a product training that.
So I got Nate, we went down to Home Depot, we got a video camera out, we recorded this whole thing, and also we made our extremely first, really first product, and also I place it online as well as I didn’t understand exactly how to sell anything so I just had like a basic website.
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The website was like hey, come as well as get my thing, and after that I mosted likely to this point called Google. Click funnels on television. You guys may have heard of it previously, as well as on Google they had these things right here, as well as on the side there were these ads, and so I would pay for the Google ad, someone would click on the ad, they ‘d come below, they would certainly see this point, and also they ‘d resemble oh my gosh, I must get this DVD so I can learn exactly how to make a potato weapon, and a few of them would give me money, as well as at first when we first started selling this, we were selling it for $37 a piece, and so people would get that, and that was my business, as well as I remember putting the ads up as well as I was spending about $10 a day.
Let me do the mathematics over below, so I was spending $10 a day in ads over right here, and also from that I was averaging concerning one sale a day, fine? Currently, as a college child, I’m taking a look at this and also I said fine, I offer Mr.Google $10 and afterwards he gives me back 37. That suggests I got $27 to place in my pocket. Next day I provided Mr. Google $10, he gave me back 37, I placed 27 in my pocket, and I maintained doing this, and I was like I am the most intelligent man active, and then something evil happened.
The people over at Google chose they wanted to make even more money, therefore they transformed their algorithms. I’m not gon na get involved in that, but they altered their formula, and so no longer was it like I spend $10 as well as I make 37.
Click funnels on television. Instead, I started spending $10. Excuse me, like my ad cost increased so I started spending $50 a day to make one sale, all right? Currently I’m not the sharpest tool in the tool kit, but I offered Google $50 as well as they gave me back 37, and also I resembled delay, I lost money, and afterwards I provided 50 and also I lost 37.
That’s 3 or 4 days, I’m like wait a minute. This video game sucks, I’m losing, therefore I transformed my ads off. I’m like I can’t play this game, as well as I remember being annoyed, as well as eventually I got a call from my friend, and my friend had a comparable business to me.
He said, hi Russell, I think I figured it out. I said, figured what out? Click funnels on television. He’s like, I quit, and also he didn’t call it the funnel, he’s like I produced this thing called an upsell. He called it an OTO, once deal.
He stated, what I did is that every single person that got my product, I then upsold them another thing, and also I resembled, well why would I do that? He’s like, well, have you ever before been to McDonald’s before? I’m like yeah, as well as he’s like, well you understand how you go to McDonald’s and you go through the drive-through as well as you’re like, hey, I wish to buy a Big Mac, as well as the guy’s like cool, do you want to super dimension it? Do you desire fries and also a coke keeping that? As well as he begins using you upsells.
I’m like yeah, and also he’s like if you consider the mathematics, he’s like, McDonald’s actually sheds money selling a Big Mac yet they make all their revenue when someone acquires the french fries or the Coke.
I resembled, alright. Click funnels on television. He’s like, now, you’re losing money selling your potato gun DVD. You simply obtained ta sell these people fries and also a coke and afterwards you’ll be profitable, and also I was like, I still do not rather get it.
He’s like, if someone purchases this, like what’s the next point you can do? Click funnels on television. If you were trying to serve he or she, what’s the next thing you could serve them with? As well as I claimed well, when somebody gets the DVD the most frustrating thing is currently they need to go to Home Depot and also they have to get the pipelines, and also they need to reduce them, as well as like all this things to make this impressive gun, and he claimed, well what happens if rather than you telling them to go acquire the stuff, what happens if you upsold them a package that did this whole thing? I have no concept if this is gon na show up on the electronic camera or not however I believed it looked type of cool, and so he stated, make an upsell where you sell them the set.
So below is, below is the set, so I did some math and I began calling around as well as I found these individuals in north Idaho that actually made potato gun kits, and also I would spend, I would begin selling these for $197, as well as currently this became my extremely first funnel ever before.
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Once again, I didn’t recognize it was called a funnel at the time, but a person come, they click the ad, they would certainly see my DVD, they would certainly acquire my DVD. Click funnels on television. On the next page, our upsell says hey, the DVD’s coming, do you want me to deliver the pipes with you too so it’ll save you a long time? Simply $197, people resemble that would certainly be amazing, as well as they would certainly click the switch and they would certainly buy it, alright? Currently, what occurred, if you look at the mathematics, was fascinating is that Google really did not alter their ad costs.
They still were billing me $50 a day, right? To make sure that didn’t transform, but I came below and also I invested $37, so I lost some money, yet then what occurred is that one out of three people that bought the DVD would acquire this, right? So allow’s say I got a bunch of clicks over right here, boom, as well as state there’s three people right here that bought the DVD.
One of these people after that would certainly go and purchase this. Click funnels on television. For every single DVD I offered, so I made $37, 1/3 of those people bought this, so I take $197, I split it by 3. If I do the math on that particular, that’s $65. So if I take $65 plus $37, 7 plus five amounts to 12, nine, 10, 102.
So currently I was making $102 for every single single person that bought the DVD, does that make good sense? ‘Cause one out of three purchased the set too, all right? So currently I was on Google, I was paying $50 a day in ads, however I was making, usually, $102 a day.
I placed $50 in, I got $102 back, alright, and all of a unexpected, I began looking, I was like I am the smartest guy alive again. Click funnels on television. I spent $50, I get back $102, therefore I was back in business, potato weapon sales were cranking, I was enjoying, and afterwards I understood wait a minute, potato guns are good, yet the marketplace’s similar to this little.
Like what various other markets could I do this with? And also I began believing, I said well, suppose I did this in rate reading? I satisfied a guy who was the globe’s fastest viewers, Howard Berg, therefore we set up a funnel for speed analysis as well as it worked, and also we claimed, what happens if we did this in the dating market? And I located someone that was a dating expert, we plugged it in.
What if we did this with supplements? What if we did? And we started doing this, and the funnels obviously modify every time, but the concepts are the same, and also I ended up being consumed, and also over the next five or six years, I launched over 100 different funnels in 100 various markets and ended up being stressed with it and also it became so much fun, but this idea of a funnel works in any business, therefore what I want you people to understand is this is exactly how easy it actually is.
It’s not some complicated thing. Click funnels on television. Sometimes we get all complicated. It’s extremely basic, so like we get an ad to sell something. Somebody buys that thing, after that what’s the next rational point they need? Well, if they bought a potato weapon, the next point they require is they require a potato weapon kit, which becomes my funnel, which’s kind of what we take people with.
All right, wish you liked that tutorial about exactly how I transformed among my leisure activities into a sales funnel and also transformed it into money as well as just how you can do it too. Click funnels on television. If you don’t have a ClickFunnels account yet, most likely to iloveclickfunnels.com, get a free test along with a whole lot of other truly cool bonuses that you are gon na love, and also in addition to that I want you to stay tuned ’cause the next video is turning up below in regarding 5 seconds.
I’m gon na stroll you guys with 7 various sales funnel secrets that’ll help increase the conversions as well as how much money you make on each of your funnels. Click funnels on television.