Sales Funnel Described – Sales Funnel Tutorial For Beginners ( Detailed) – Click funnels office
Hey everyone, this is Russell Brunson, and also today we’re speaking about sales funnels tutorials for beginners, and to do that I want to reveal you individuals my very first sales funnel I built as a novice. Click funnels office.
Actually, this is a picture of me here on the slide. This is me with my cut head making a potato gun. Click funnels office. This is the extremely first, one of the very first landing pages for howtomakeapotatogun.com and also there’s a doodle of me shooting potato weapons ’cause I am a potato gun expert, but we’re gon na speak about simply the basic concepts behind a sales funnel since I believe initially people get all complicated, like oh, it’s gon na be truly difficult, it’s gon na be hard, yet I desire you to recognize this is really, really straightforward.
So right here is an real potato gun. I do not recognize if you can see it on the video camera or not, yet we’re gon na walk you guys with this. Click funnels office. When I first produced this with my buddy Nate Plohn, I was most likely to university at the time, I was trying to identify like just how do I earn money on the Internet, as well as someone stated you need to sell information products.
I resembled, that’s remarkable, yet I don’t understand anything regarding anything, and afterwards that weekend break was springtime break, and also Nate as well as I went and we made potato guns and also had a excellent weekend, and after that fast forward to such as the next Monday, I’m back in school, sitting there kind of like doing the bored college thing, and all of a unexpected I was like wait a min, I know just how to make a potato gun now.
Click funnels office. That’s information, can I create a product concerning that? And so I was freaking out, I went online. At the time, there’s a website you could look to see how many people were looking for various key phrases and also there were 18,000 people a month searching for the phrase just how to make a potato weapon or potato weapon plans or potato weapon strategies, as well as nobody had a product, as well as I was like light bulb, I’m gon na make a product teaching that.
So I got Nate, we dropped to Home Depot, we got a video camera out, we filmed this whole thing, and we made our extremely first, very first product, and also I put it online and I didn’t recognize just how to sell anything so I just had like a basic website.
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The website was like hi there, come and purchase my point, and then I mosted likely to this point called Google. Click funnels office. You people might have heard of it before, and on Google they had these points right here, as well as on the side there were these ads, therefore I would certainly spend for the Google ad, a person would click the ad, they would certainly come right here, they would see this thing, as well as they ‘d be like oh my gosh, I must purchase this DVD so I can learn just how to make a potato weapon, and a few of them would certainly provide me money, as well as at first when we first started selling this, we were selling it for $37 a item, therefore people would certainly get that, and that was my business, and I bear in mind placing the ads up and I was spending regarding $10 a day.
Let me do the mathematics over here, so I was spending $10 a day in ads over right here, as well as from that I was averaging about one sale a day, fine? Currently, as a college youngster, I’m checking out this and I claimed fine, I provide Mr.Google $10 and then he gives me back 37. That implies I obtained $27 to put in my pocket. Next day I provided Mr. Google $10, he provided me back 37, I placed 27 in my pocket, and I kept doing this, as well as I was like I am the smartest male alive, and after that something bad took place.
The individuals over at Google chose they intended to make even more money, therefore they changed their formulas. I’m not gon na get involved in that, but they transformed their algorithm, and so no longer was it like I spend $10 and I make 37.
Click funnels office. Instead, I began investing $10. Excuse me, like my ad cost went up so I started investing $50 a day to make one sale, fine? Currently I’m not the sharpest tool in the toolbox, however I gave Google $50 and they gave me back 37, and also I resembled delay, I lost money, and afterwards I gave them 50 and I lost 37.
That’s 3 or 4 days, I’m like wait a minute. This game draws, I’m losing, and so I turned my ads off. I’m like I can’t play this video game, and also I remember being annoyed, and someday I got a call from my friend, and my friend had a comparable business to me.
He said, hi there Russell, I think I figured it out. I stated, figured what out? Click funnels office. He’s like, I quit, as well as he didn’t call it the funnel, he’s like I produced this thing called an upsell. He called it an OTO, one-time deal.
He claimed, what I did is that every single person that bought my product, I after that upsold them something else, and also I was like, well why would certainly I do that? He’s like, well, have you ever before been to McDonald’s prior to? I’m like yeah, as well as he’s like, well you know just how you go to McDonald’s and you experience the drive-through and also you’re like, hey, I want to buy a Big Mac, as well as the man’s like cool, do you intend to incredibly size it? Do you want fries and a coke with that? And also he begins using you upsells.
I’m like yeah, and he’s like if you take a look at the math, he’s like, McDonald’s in fact loses money selling a Big Mac however they make all their revenue when somebody acquires the fries or the Coke.
I resembled, alright. Click funnels office. He’s like, today, you’re losing money selling your potato weapon DVD. You simply obtained ta sell these guys french fries and also a coke and afterwards you’ll be profitable, and I was like, I still don’t rather get it.
He’s like, if someone buys this, like what’s the next thing you can do? Click funnels office. If you were attempting to serve he or she, what’s the next thing you could serve them with? And I claimed well, when a person gets the DVD one of the most irritating thing is currently they have to go to Home Depot and also they need to buy the pipes, and they need to cut them, and like all this things to make this outstanding gun, as well as he said, well what happens if rather than you telling them to go acquire right stuff, what if you upsold them a set that did this whole thing? I have no idea if this is gon na appear on the cam or otherwise yet I assumed it looked type of cool, therefore he stated, make an upsell where you sell them the package.
So right here is, here is the package, so I did some math as well as I started calling around and I discovered these individuals in northern Idaho that actually made potato weapon packages, and I would certainly spend, I would start selling these for $197, and now this became my very first funnel ever before.
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Once again, I didn’t understand it was called a funnel at the time, yet somebody come, they click on the ad, they would see my DVD, they would certainly buy my DVD. Click funnels office. On the next page, our upsell claims hey, the DVD’s coming, do you desire me to deliver the pipelines with you too so it’ll conserve you some time? Simply $197, people are like that would be amazing, and also they would certainly click the switch and also they would buy it, fine? Now, what took place, if you look at the mathematics, was interesting is that Google didn’t alter their ad costs.
They still were charging me $50 a day, right? To make sure that didn’t change, but I came here as well as I spent $37, so I lost some money, however then what took place is that one out of 3 people that acquired the DVD would get this, right? So let’s say I got a lot of clicks over right here, boom, as well as state there’s 3 people right here that bought the DVD.
One of these people after that would go as well as purchase this. Click funnels office. For each DVD I marketed, so I made $37, 1/3 of those people acquired this, so I take $197, I divide it by 3. If I do the math on that particular, that’s $65. So if I take $65 plus $37, 7 plus five equals 12, nine, 10, 102.
So now I was making $102 for every single single person that got the DVD, does that make sense? ‘Cause one out of 3 bought the package also, okay? So now I got on Google, I was paying $50 a day in ads, yet I was making, generally, $102 a day.
I placed $50 in, I got $102 back, okay, and all of a sudden, I began looking, I was like I am the most intelligent guy to life once again. Click funnels office. I invested $50, I get back $102, therefore I was back in business, potato weapon sales were cranking, I was having fun, and then I realized wait a minute, potato weapons are great, yet the marketplace’s such as this little.
Like what various other markets could I do this with? As well as I started assuming, I said well, what if I did this in speed reading? I fulfilled a individual who was the world’s fastest reader, Howard Berg, therefore we established a funnel for speed analysis and it worked, as well as we stated, suppose we did this in the dating market? As well as I located a person that was a dating expert, we plugged it in.
Suppose we did this with supplements? What happens if we did? And also we began doing this, and also the funnels clearly modify each and every single time, however the concepts are the same, and also I came to be consumed, as well as over the next five or six years, I launched over 100 various funnels in 100 various markets and also came to be stressed with it and it came to be so much enjoyable, however this concept of a funnel operate in any type of business, and so what I want you individuals to recognize is this is how easy it truly is.
It’s not some challenging thing. Click funnels office. Sometimes we get all complicated. It’s really straightforward, so like we purchase an ad to sell something. Someone buys that thing, after that what’s the next sensible point they require? Well, if they purchased a potato weapon, the next thing they need is they require a potato gun set, which becomes my funnel, which’s sort of what we take people with.
All right, wish you loved that tutorial about exactly how I transformed one of my hobbies right into a sales funnel and also turned it into money as well as how you can do it too. Click funnels office. If you do not have a ClickFunnels account yet, go to iloveclickfunnels.com, get a free test along with a entire bunch of various other actually cool bonuses that you are gon na love, and also in addition to that I want you to remain tuned ’cause the next video is coming up below in concerning 5 seconds.
I’m gon na stroll you men via seven different sales funnel tricks that’ll help increase the conversions and also just how much money you make on each of your funnels. Click funnels office.
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