Sales Funnel Described – Sales Funnel Tutorial For Beginners (Step By Step) – Click funnels funnel share Url
Hey everybody, this is Russell Brunson, as well as today we’re talking about sales funnels tutorials for beginners, as well as to do that I want to show you guys my really first sales funnel I built as a novice. Click funnels funnel share url.
In fact, this is a picture of me here on the slide. This is me with my shaved head making a potato gun. Click funnels funnel share url. This is the very first, one of the very first landing pages for howtomakeapotatogun.com as well as there’s a doodle of me shooting potato guns ’cause I am a potato weapon expert, but we’re gon na talk about simply the basic concepts behind a sales funnel because I believe in the beginning people get all complicated, like oh, it’s gon na be truly hard, it’s gon na be hard, but I desire you to comprehend this is actually, really simple.
So below is an real potato gun. I don’t know if you can see it on the cam or otherwise, yet we’re gon na stroll you guys through this. Click funnels funnel share url. When I first produced this with my friend Nate Plohn, I was most likely to university at the time, I was trying to find out like exactly how do I earn money on the Internet, and somebody stated you need to sell information products.
I was like, that’s outstanding, but I do not know anything concerning anything, and afterwards that weekend break was spring break, as well as Nate and I went as well as we made potato guns and also had a wonderful weekend, and afterwards fast forward to such as the next Monday, I’m back in institution, sitting there type of like doing the bored institution thing, and all of a sudden I was like wait a minute, I recognize just how to make a potato weapon now.
Click funnels funnel share url. That’s information, can I create a product regarding that? And so I was flipping out, I browsed the web. At the time, there’s a website you could look to see the number of people were looking for various search phrases and also there were 18,000 people a month searching for the expression how to make a potato weapon or potato gun strategies or spud gun plans, as well as nobody had a product, as well as I resembled light bulb, I’m gon na make a product training that.
So I got Nate, we decreased to Home Depot, we got a camera out, we filmed this whole thing, and also we made our extremely first, very first product, and also I put it online as well as I didn’t understand just how to sell anything so I just had like a basic website.
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The website was like hello, come as well as purchase my point, and after that I mosted likely to this point called Google. Click funnels funnel share url. You men may have come across it previously, and on Google they had these things right here, and on the side there were these ads, and so I would certainly pay for the Google ad, somebody would certainly click on the ad, they ‘d come by below, they would see this thing, as well as they ‘d be like oh my gosh, I need to buy this DVD so I can learn exactly how to make a potato weapon, and some of them would certainly provide me money, and at first when we first began selling this, we were selling it for $37 a piece, therefore people would get that, and that was my business, and also I remember putting the ads up as well as I was spending about $10 a day.
Let me do the mathematics over right here, so I was spending $10 a day in ads over right here, and also from that I was averaging about one sale a day, okay? Currently, as a university child, I’m checking out this and also I said fine, I offer Mr.Google $10 and then he gives me back 37. That indicates I got $27 to place in my pocket. Next day I offered Mr. Google $10, he provided me back 37, I placed 27 in my pocket, as well as I maintained doing this, as well as I was like I am the most intelligent man alive, and then something wicked occurred.
The guys over at Google determined they wanted to make more money, and so they altered their formulas. I’m not gon na enter into that, however they transformed their formula, and so no longer was it like I spend $10 and I make 37.
Click funnels funnel share url. Instead, I began investing $10. Excuse me, like my ad expense went up so I began investing $50 a day to make one sale, all right? Currently I’m not the sharpest tool in the toolbox, yet I provided Google $50 and they provided me back 37, and I was like delay, I lost money, and then I gave them 50 and I lost 37.
That’s 3 or 4 days, I’m like wait a minute. This video game draws, I’m losing, therefore I transformed my ads off. I’m like I can’t play this game, as well as I bear in mind being discouraged, as well as eventually I obtained a call from my friend, and my friend had a comparable business to me.
He claimed, hi Russell, I assume I figured it out. I claimed, figured what out? Click funnels funnel share url. He’s like, I stopped, as well as he didn’t call it the funnel, he’s like I developed this thing called an upsell. He called it an OTO, one time deal.
He stated, what I did is that every individual that bought my product, I then upsold them something else, and I resembled, well why would certainly I do that? He’s like, well, have you ever before been to McDonald’s before? I’m like yeah, and also he’s like, well you know how you most likely to McDonald’s as well as you undergo the drive-through as well as you’re like, hey, I wish to get a Big Mac, and also the man’s like cool, do you intend to very size it? Do you want french fries and a coke with that? And also he begins using you upsells.
I’m like yeah, and he’s like if you check out the math, he’s like, McDonald’s really sheds money selling a Big Mac yet they make all their earnings when a person acquires the fries or the Coke.
I was like, okay. Click funnels funnel share url. He’s like, today, you’re losing money selling your potato weapon DVD. You simply obtained ta sell these people fries as well as a coke and then you’ll pay, as well as I resembled, I still don’t fairly get it.
He’s like, if someone acquires this, like what’s the next point you can do? Click funnels funnel share url. If you were attempting to offer he or she, what’s the next point you could offer them with? And I said well, when somebody gets the DVD one of the most frustrating thing is now they need to go to Home Depot and they need to get the pipelines, and also they need to reduce them, and also like all this stuff to make this remarkable gun, as well as he said, well what if rather than you telling them to go get right stuff, what happens if you upsold them a package that did this whole thing? I have no suggestion if this is gon na appear on the camera or otherwise however I believed it looked type of cool, therefore he claimed, make an upsell where you sell them the set.
So below is, here is the package, so I did some math and I began calling around and I found these guys in northern Idaho that really made potato weapon packages, and I would spend, I would certainly begin selling these for $197, and also currently this became my very first funnel ever before.
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Once again, I really did not know it was called a funnel at the time, yet someone come, they click the ad, they would certainly see my DVD, they would purchase my DVD. Click funnels funnel share url. On the next page, our upsell says hey, the DVD’s coming, do you want me to ship the pipes with you also so it’ll conserve you some time? Just $197, people are like that would be amazing, and they would certainly click the switch and they would certainly buy it, okay? Currently, what took place, if you look at the math, was intriguing is that Google really did not change their ad costs.
They still were billing me $50 a day, right? To ensure that really did not change, however I came here and also I spent $37, so I lost some money, yet after that what happened is that one out of three people who got the DVD would get this, right? So let’s state I got a lot of clicks over right here, boom, and also say there’s 3 people right here that got the DVD.
Among these people then would go and acquire this. Click funnels funnel share url. For every single DVD I sold, so I made $37, 1/3 of those people bought this, so I take $197, I separate it by three. If I do the mathematics on that particular, that’s $65. So if I take $65 plus $37, seven plus five equates to 12, 9, 10, 102.
So currently I was making $102 for each single person that bought the DVD, does that make sense? ‘Cause one out of three got the set too, alright? So now I was on Google, I was paying $50 a day in ads, yet I was making, usually, $102 a day.
I put $50 in, I got $102 back, alright, and all of a unexpected, I started looking, I was like I am the most intelligent guy alive again. Click funnels funnel share url. I spent $50, I return $102, and so I was back in business, potato gun sales were cranking, I was having a good time, and afterwards I understood wait a min, potato guns are excellent, but the marketplace’s similar to this little.
Like what various other markets could I do this with? As well as I began thinking, I claimed well, suppose I did this in rate analysis? I fulfilled a guy who was the world’s fastest reader, Howard Berg, therefore we set up a funnel for rate analysis and it worked, and also we said, suppose we did this in the dating market? And also I located a person who was a dating expert, we plugged it in.
What happens if we did this with supplements? Suppose we did? And we started doing this, and the funnels obviously fine-tune every time, but the concepts coincide, as well as I became obsessed, and over the next 5 or 6 years, I introduced over 100 different funnels in 100 different markets and also became obsessed with it as well as it ended up being a lot fun, however this concept of a funnel operate in any kind of business, therefore what I desire you people to recognize is this is just how easy it really is.
It’s not some complicated thing. Click funnels funnel share url. Often we get all complicated. It’s extremely easy, so like we get an ad to sell something. Somebody purchases that point, then what’s the next logical point they need? Well, if they bought a potato weapon, the next point they need is they require a potato gun package, and that becomes my funnel, which’s sort of what we take people with.
All right, wish you liked that tutorial regarding exactly how I transformed among my hobbies right into a sales funnel as well as turned it into money as well as exactly how you can do it also. Click funnels funnel share url. If you do not have a ClickFunnels account yet, go to iloveclickfunnels.com, get a free trial in addition to a whole bunch of various other actually cool perks that you are gon na love, and also on top of that I want you to remain tuned ’cause the next video clip is showing up below in concerning five seconds.
I’m gon na stroll you people via seven various sales funnel tricks that’ll help increase the conversions as well as just how much money you make on each of your funnels. Click funnels funnel share url.
Click funnels funnel share Url