Sales Funnel Explained – Sales Funnel Tutorial For Beginners ( Detailed) – Click funnels ecommerce funnel
Hey everyone, this is Russell Brunson, and today we’re speaking about sales funnels tutorials for beginners, as well as to do that I wish to reveal you men my really first sales funnel I built as a novice. Click funnels ecommerce funnel.
Actually, this is a image of me here on the slide. This is me with my shaved head making a potato gun. Click funnels ecommerce funnel. This is the really first, one of the very first landing pages for howtomakeapotatogun.com and also there’s a doodle of me shooting potato guns ’cause I am a potato weapon expert, yet we’re gon na talk about just the basic concepts behind a sales funnel since I believe initially people get all complicated, like oh, it’s gon na be truly hard, it’s gon na be hard, but I want you to recognize this is actually, actually easy.
So below is an real potato weapon. I don’t recognize if you can see it on the video camera or otherwise, but we’re gon na stroll you people through this. Click funnels ecommerce funnel. When I first produced this with my buddy Nate Plohn, I was going to university at the time, I was attempting to find out like how do I make money on the Internet, and somebody claimed you must sell information products.
I was like, that’s incredible, yet I do not recognize anything regarding anything, and then that weekend was springtime break, as well as Nate as well as I went and also we made potato guns and had a terrific weekend break, and afterwards fast forward to like the next Monday, I’m back in school, sitting there kind of like doing the bored institution thing, and all of a abrupt I was like wait a minute, I recognize just how to make a potato weapon now.
Click funnels ecommerce funnel. That’s information, can I create a product about that? Therefore I was flipping out, I went online. At the time, there’s a website you could browse to see the amount of people were looking for various key phrases and there were 18,000 people a month looking for the expression how to make a potato gun or potato gun strategies or potato weapon strategies, and nobody had a product, and also I resembled light bulb, I’m gon na make a product teaching that.
So I got Nate, we dropped to Home Depot, we obtained a camera out, we shot this whole thing, and we made our really first, very first product, and I put it online as well as I didn’t understand how to sell anything so I just had like a basic website.
Choosing A Clickfunnels Alternative – Click funnels ecommerce funnel
The website resembled hi there, come and also get my thing, and then I went to this point called Google. Click funnels ecommerce funnel. You guys may have come across it previously, and on Google they had these points right here, and also on the side there were these ads, and so I would certainly spend for the Google ad, a person would certainly click the ad, they would certainly come over below, they would certainly see this thing, and also they would certainly resemble oh my gosh, I have to purchase this DVD so I can learn how to make a potato gun, and a few of them would provide me money, and originally when we first began selling this, we were selling it for $37 a piece, and so people would certainly acquire that, which was my business, and also I remember placing the ads up as well as I was spending about $10 a day.
Let me do the mathematics over right here, so I was investing $10 a day in ads over below, as well as from that I was averaging about one sale a day, okay? Currently, as a college youngster, I’m considering this as well as I said alright, I offer Mr.Google $10 and after that he provides me back 37. That implies I got $27 to put in my pocket. Next day I provided Mr. Google $10, he gave me back 37, I placed 27 in my pocket, as well as I maintained doing this, and I was like I am the smartest male alive, and afterwards something evil took place.
The individuals over at Google chose they wanted to make more money, therefore they altered their algorithms. I’m not gon na enter into that, however they transformed their formula, and so no longer was it like I spend $10 as well as I make 37.
Click funnels ecommerce funnel. Instead, I started investing $10. Excuse me, like my ad price rose so I began investing $50 a day to make one sale, all right? Now I’m not the sharpest tool in the toolbox, but I provided Google $50 and they offered me back 37, and also I resembled delay, I lost money, and after that I gave them 50 and also I lost 37.
That’s 3 or four days, I’m like wait a min. This video game sucks, I’m losing, and so I transformed my ads off. I’m like I can’t play this video game, and also I remember being discouraged, and also eventually I obtained a telephone call from my friend, as well as my friend had a similar business to me.
He claimed, hello Russell, I think I figured it out. I stated, figured what out? Click funnels ecommerce funnel. He’s like, I quit, as well as he didn’t call it the funnel, he’s like I produced this thing called an upsell. He called it an OTO, one time offer.
He stated, what I did is that each and every single person who purchased my product, I after that upsold them another thing, as well as I was like, well why would I do that? He’s like, well, have you ever before been to McDonald’s prior to? I’m like yeah, and also he’s like, well you recognize exactly how you most likely to McDonald’s as well as you undergo the drive-through as well as you’re like, hi, I want to order a Big Mac, as well as the guy’s like cool, do you intend to very dimension it? Do you want fries and a coke with that said? As well as he begins providing you upsells.
I’m like yeah, as well as he’s like if you take a look at the mathematics, he’s like, McDonald’s in fact sheds money selling a Big Mac yet they make all their profit when a person purchases the french fries or the Coke.
I was like, okay. Click funnels ecommerce funnel. He’s like, today, you’re losing money selling your potato weapon DVD. You just obtained ta sell these individuals fries as well as a coke and afterwards you’ll be profitable, and also I resembled, I still do not quite get it.
He’s like, if somebody buys this, like what’s the next point you can do? Click funnels ecommerce funnel. If you were trying to serve he or she, what’s the next thing you could serve them with? And I said well, when someone buys the DVD one of the most annoying thing is now they have to go to Home Depot and also they need to acquire the pipes, and they have to cut them, and also like all this things to make this impressive gun, and also he said, well suppose as opposed to you telling them to go get the stuff, what if you upsold them a set that did this whole thing? I have no suggestion if this is gon na show up on the cam or not yet I believed it looked type of cool, and so he stated, make an upsell where you sell them the set.
So here is, right here is the package, so I did some math as well as I started calling about and I discovered these people in northern Idaho who actually made potato weapon packages, as well as I would spend, I would begin selling these for $197, and now this became my extremely first funnel ever.
Best Clickfunnels Funnels – Click funnels ecommerce funnel
Again, I didn’t recognize it was called a funnel at the time, yet a person come, they click on the ad, they would see my DVD, they would certainly acquire my DVD. Click funnels ecommerce funnel. On the next page, our upsell claims hey, the DVD’s coming, do you want me to deliver the pipes with you as well so it’ll conserve you some time? Just $197, people resemble that would certainly be wonderful, and they would certainly click the switch and they would certainly buy it, alright? Now, what took place, if you look at the math, was interesting is that Google really did not transform their ad costs.
They still were billing me $50 a day, right? To ensure that didn’t alter, however I came below and I spent $37, so I lost some money, however then what happened is that out of 3 people that acquired the DVD would certainly acquire this, right? So let’s claim I got a lot of clicks over here, boom, and also claim there’s three people right here that purchased the DVD.
One of these people after that would go as well as purchase this. Click funnels ecommerce funnel. For each DVD I marketed, so I made $37, 1/3 of those people acquired this, so I take $197, I divide it by 3. If I do the mathematics on that, that’s $65. So if I take $65 plus $37, seven plus 5 amounts to 12, 9, 10, 102.
So now I was making $102 for each single individual that bought the DVD, does that make sense? ‘Cause one out of three got the set as well, all right? So now I was on Google, I was paying $50 a day in ads, however I was making, typically, $102 a day.
I put $50 in, I got $102 back, fine, and all of a unexpected, I started looking, I was like I am the smartest man alive again. Click funnels ecommerce funnel. I spent $50, I get back $102, and so I was back in business, potato gun sales were cranking, I was having a good time, and after that I realized wait a minute, potato weapons are excellent, but the marketplace’s like this little.
Like what various other markets could I do this with? As well as I started thinking, I said well, what if I did this in rate analysis? I satisfied a individual that was the globe’s fastest viewers, Howard Berg, and so we established a funnel for speed reading and also it worked, and also we claimed, what if we did this in the dating market? And I found a person who was a dating expert, we plugged it in.
What if we did this with supplements? What happens if we did? And also we started doing this, and the funnels undoubtedly tweak every single time, yet the concepts are the same, as well as I ended up being consumed, and over the next five or 6 years, I launched over 100 various funnels in 100 various markets and also ended up being stressed with it and also it came to be a lot enjoyable, yet this principle of a funnel works in any kind of business, and so what I want you people to understand is this is exactly how simple it truly is.
It’s not some complex point. Click funnels ecommerce funnel. Occasionally we get all made complex. It’s very basic, so like we buy an ad to sell something. Someone gets that point, then what’s the next sensible thing they require? Well, if they bought a potato gun, the next point they need is they require a potato weapon set, which becomes my funnel, which’s sort of what we take people through.
All right, wish you liked that tutorial about just how I turned one of my hobbies right into a sales funnel and also transformed it into money and also just how you can do it as well. Click funnels ecommerce funnel. If you do not have a ClickFunnels account yet, go to iloveclickfunnels.com, obtain a free test along with a whole bunch of other actually cool benefits that you are gon na love, and also on top of that I desire you to remain tuned ’cause the next video is coming up here in regarding 5 seconds.
I’m gon na walk you men with 7 different sales funnel keys that’ll help increase the conversions and just how much money you make on each of your funnels. Click funnels ecommerce funnel.
Click funnels ecommerce funnel