Sales Funnel Explained – Sales Funnel Tutorial For Beginners (Step By Step) – Click funnels coaching
Hey everybody, this is Russell Brunson, as well as today we’re speaking about sales funnels tutorials for beginners, as well as to do that I want to show you individuals my very first sales funnel I built as a newbie. Click funnels coaching.
Actually, this is a image of me right here on the slide. This is me with my shaved head making a potato gun. Click funnels coaching. This is the extremely first, one of the very first landing pages for howtomakeapotatogun.com as well as there’s a doodle of me shooting potato guns ’cause I am a potato weapon expert, but we’re gon na talk about simply the basic concepts behind a sales funnel because I think in the beginning people get all made complex, like oh, it’s gon na be actually difficult, it’s gon na be hard, but I desire you to recognize this is really, really simple.
So here is an actual potato gun. I do not know if you can see it on the video camera or not, but we’re gon na walk you men via this. Click funnels coaching. When I first created this with my buddy Nate Plohn, I was going to college at the time, I was trying to find out like just how do I earn money on the Internet, and also someone claimed you need to sell information products.
I was like, that’s outstanding, yet I do not understand anything concerning anything, and after that that weekend was spring break, and also Nate as well as I went as well as we made potato weapons as well as had a wonderful weekend, and after that fast forward to like the next Monday, I’m back in institution, sitting there sort of like doing the bored institution point, and all of a abrupt I resembled wait a min, I know exactly how to make a potato weapon now.
Click funnels coaching. That’s information, can I create a product about that? And so I was going nuts, I went online. At the time, there’s a website you could look to see the number of people were searching for different search phrases as well as there were 18,000 people a month searching for the expression exactly how to make a potato weapon or potato gun plans or spud gun strategies, and nobody had a product, as well as I resembled light bulb, I’m gon na make a product training that.
So I got Nate, we went down to Home Depot, we obtained a video camera out, we shot this whole thing, and we made our really first, extremely first product, and I place it online and also I didn’t recognize exactly how to sell anything so I just had like a basic website.
Choosing A Clickfunnels Alternative – Click funnels coaching
The website was like hello, come as well as acquire my point, and then I mosted likely to this thing called Google. Click funnels coaching. You guys may have heard of it in the past, and on Google they had these things right here, and on the side there were these ads, and so I would certainly pay for the Google ad, someone would click on the ad, they would certainly come by below, they would see this point, as well as they would certainly resemble oh my gosh, I should get this DVD so I can learn how to make a potato weapon, and a few of them would offer me money, and initially when we first started selling this, we were selling it for $37 a piece, and so people would purchase that, and that was my business, and I bear in mind putting the ads up and I was spending about $10 a day.
Let me do the math over right here, so I was investing $10 a day in ads over below, and from that I was balancing about one sale a day, fine? Now, as a college child, I’m looking at this as well as I claimed all right, I give Mr.Google $10 and then he provides me back 37. That implies I got $27 to put in my pocket. Next day I offered Mr. Google $10, he offered me back 37, I placed 27 in my pocket, as well as I kept doing this, as well as I resembled I am the smartest man alive, and then something wicked occurred.
The men over at Google determined they wanted to make more money, and so they changed their algorithms. I’m not gon na enter into that, but they transformed their formula, therefore no longer was it like I spend $10 as well as I make 37.
Click funnels coaching. Instead, I started investing $10. Excuse me, like my ad expense rose so I started investing $50 a day to make one sale, alright? Currently I’m not the sharpest tool in the toolbox, however I offered Google $50 and also they gave me back 37, and I was like delay, I lost money, and after that I provided 50 and also I lost 37.
That’s three or four days, I’m like wait a min. This video game draws, I’m losing, and so I turned my ads off. I’m like I can’t play this game, and also I remember being discouraged, and one day I got a call from my friend, and my friend had a comparable business to me.
He said, hello Russell, I assume I figured it out. I claimed, figured what out? Click funnels coaching. He’s like, I quit, as well as he didn’t call it the funnel, he’s like I developed this thing called an upsell. He called it an OTO, once offer.
He stated, what I did is that every individual that got my product, I after that upsold them something else, and I was like, well why would I do that? He’s like, well, have you ever been to McDonald’s before? I’m like yeah, and also he’s like, well you recognize just how you go to McDonald’s as well as you undergo the drive-through as well as you’re like, hello, I intend to order a Big Mac, and also the dude’s like cool, do you intend to extremely dimension it? Do you want fries and also a coke with that said? And also he begins offering you upsells.
I’m like yeah, and he’s like if you look at the math, he’s like, McDonald’s actually loses money selling a Big Mac but they make all their profit when a person purchases the french fries or the Coke.
I resembled, fine. Click funnels coaching. He’s like, right now, you’re losing money selling your potato gun DVD. You simply got ta sell these guys french fries and a coke and afterwards you’ll be profitable, and I resembled, I still don’t fairly get it.
He’s like, if a person purchases this, like what’s the next thing you can do? Click funnels coaching. If you were trying to offer this person, what’s the next point you could offer them with? And also I claimed well, when a person acquires the DVD the most frustrating thing is now they need to go to Home Depot and they need to get the pipelines, and also they need to reduce them, and like all this things to make this outstanding weapon, and also he claimed, well suppose as opposed to you telling them to go get right stuff, what if you upsold them a kit that did this whole thing? I have no concept if this is gon na turn up on the camera or otherwise yet I thought it looked kind of cool, therefore he stated, make an upsell where you sell them the set.
So here is, below is the package, so I did some mathematics as well as I started calling about and I located these people in northern Idaho that actually made potato gun packages, and I would spend, I would certainly start selling these for $197, and now this became my really first funnel ever before.
Best Clickfunnels Funnels – Click funnels coaching
Once more, I really did not recognize it was called a funnel at the time, but somebody come, they click on the ad, they would certainly see my DVD, they would purchase my DVD. Click funnels coaching. On the next page, our upsell says hey, the DVD’s coming, do you want me to ship the pipes with you too so it’ll save you time? Just $197, people are like that would be superb, and they would certainly click the button as well as they would buy it, alright? Now, what occurred, if you check out the mathematics, was intriguing is that Google really did not alter their ad costs.
They still were charging me $50 a day, right? To make sure that really did not change, however I came right here and I invested $37, so I lost some money, however then what occurred is that one out of 3 people who acquired the DVD would certainly purchase this, right? So let’s state I obtained a bunch of clicks over right here, boom, as well as say there’s three people right here that got the DVD.
One of these people then would go and also purchase this. Click funnels coaching. For every DVD I sold, so I made $37, 1/3 of those people bought this, so I take $197, I split it by 3. If I do the math on that particular, that’s $65. So if I take $65 plus $37, seven plus 5 equates to 12, nine, 10, 102.
So currently I was making $102 for every single single individual that bought the DVD, does that make sense? ‘Cause one out of 3 purchased the set also, fine? So currently I got on Google, I was paying $50 a day in ads, but I was making, usually, $102 a day.
I placed $50 in, I obtained $102 back, okay, and all of a sudden, I began looking, I resembled I am the most intelligent guy alive once again. Click funnels coaching. I invested $50, I come back $102, therefore I was back in business, potato weapon sales were cranking, I was having fun, and afterwards I recognized wait a minute, potato guns are great, however the marketplace’s such as this little.
Like what various other markets could I do this with? As well as I began assuming, I stated well, what happens if I did this in speed reading? I satisfied a person who was the globe’s fastest visitor, Howard Berg, therefore we established a funnel for rate reading and also it worked, as well as we claimed, what happens if we did this in the dating market? As well as I located somebody that was a dating expert, we connected it in.
What happens if we did this with supplements? Suppose we did? And we started doing this, and also the funnels clearly tweak each and every single time, however the concepts coincide, and also I ended up being obsessed, and over the next five or six years, I released over 100 various funnels in 100 various markets and also ended up being obsessed with it and also it came to be so much fun, but this idea of a funnel works in any business, and so what I want you guys to understand is this is just how easy it really is.
It’s not some challenging thing. Click funnels coaching. Occasionally we obtain all made complex. It’s extremely easy, so like we buy an ad to sell something. Someone buys that thing, then what’s the next rational point they require? Well, if they bought a potato weapon, the next point they require is they need a potato gun set, which becomes my funnel, which’s type of what we take people through.
All right, wish you loved that tutorial concerning how I transformed one of my hobbies into a sales funnel and transformed it right into money as well as exactly how you can do it also. Click funnels coaching. If you do not have a ClickFunnels account yet, most likely to iloveclickfunnels.com, obtain a free trial along with a entire number of various other really cool perks that you are gon na love, and on top of that I want you to stay tuned ’cause the next video clip is coming up here in regarding 5 secs.
I’m gon na stroll you guys with seven various sales funnel tricks that’ll help increase the conversions as well as just how much money you make on each of your funnels. Click funnels coaching.
Click funnels coaching