Sales Funnel Discussed – Sales Funnel Tutorial For Beginners (Step By Step) – Click funnels and Email
Hey everyone, this is Russell Brunson, and today we’re talking about sales funnels tutorials for beginners, as well as to do that I wish to show you people my extremely first sales funnel I built as a beginner. Click funnels and email.
In fact, this is a picture of me here on the slide. This is me with my cut head making a potato gun. Click funnels and email. This is the extremely first, among the very first landing pages for howtomakeapotatogun.com as well as there’s a doodle of me shooting potato weapons ’cause I am a potato weapon expert, yet we’re gon na talk about simply the basic concepts behind a sales funnel because I assume at first people obtain all made complex, like oh, it’s gon na be truly hard, it’s gon na be hard, but I want you to recognize this is actually, really easy.
So here is an real potato gun. I do not recognize if you can see it on the camera or not, yet we’re gon na walk you guys through this. Click funnels and email. When I first created this with my friend Nate Plohn, I was most likely to university at the time, I was attempting to identify like how do I generate income online, and also someone said you need to sell information products.
I was like, that’s amazing, yet I don’t understand anything concerning anything, and after that that weekend break was spring break, and Nate and also I went as well as we made potato guns as well as had a fantastic weekend, and after that fast forward to like the next Monday, I’m back in college, sitting there sort of like doing the bored institution point, and all of a unexpected I was like wait a minute, I know how to make a potato gun currently.
Click funnels and email. That’s information, can I create a product about that? And so I was going crazy, I went on the internet. At the time, there’s a website you could look to see the amount of people were looking for various keyword phrases and there were 18,000 people a month searching for the phrase just how to make a potato weapon or potato weapon strategies or potato gun plans, and nobody had a product, and also I was like light bulb, I’m gon na make a product teaching that.
So I obtained Nate, we dropped to Home Depot, we got a video camera out, we shot this whole thing, and also we made our very first, very first product, and I put it online as well as I really did not know exactly how to sell anything so I just had like a basic website.
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The website was like hi, come and acquire my thing, and after that I went to this thing called Google. Click funnels and email. You guys might have come across it in the past, and also on Google they had these points right here, as well as on the side there were these ads, and so I would certainly pay for the Google ad, somebody would certainly click the ad, they would certainly come over right here, they would see this thing, and they ‘d be like oh my gosh, I must acquire this DVD so I can learn just how to make a potato gun, as well as several of them would provide me money, and also initially when we first started selling this, we were selling it for $37 a piece, and so people would certainly get that, and that was my business, and also I bear in mind putting the ads up and also I was investing concerning $10 a day.
Let me do the math over right here, so I was investing $10 a day in ads over right here, and also from that I was balancing regarding one sale a day, fine? Currently, as a university kid, I’m checking out this as well as I claimed fine, I provide Mr.Google $10 and after that he provides me back 37. That suggests I obtained $27 to put in my pocket. Next day I offered Mr. Google $10, he gave me back 37, I put 27 in my pocket, as well as I kept doing this, and I resembled I am the smartest guy active, and afterwards something evil happened.
The men over at Google determined they wished to make even more money, therefore they altered their algorithms. I’m not gon na get involved in that, however they changed their algorithm, and so no more was it like I spend $10 and I make 37.
Click funnels and email. Instead, I started spending $10. Excuse me, like my ad cost went up so I started investing $50 a day to make one sale, fine? Now I’m not the sharpest tool in the toolbox, however I gave Google $50 as well as they gave me back 37, as well as I resembled delay, I lost money, and after that I gave them 50 as well as I lost 37.
That’s 3 or four days, I’m like wait a min. This video game sucks, I’m losing, therefore I transformed my ads off. I’m like I can’t play this video game, and also I remember being annoyed, as well as one day I got a call from my friend, and my friend had a similar business to me.
He claimed, hi there Russell, I think I figured it out. I said, figured what out? Click funnels and email. He’s like, I stopped, as well as he didn’t call it the funnel, he’s like I developed this point called an upsell. He called it an OTO, once offer.
He claimed, what I did is that each and every single person who got my product, I after that upsold them something else, and I resembled, well why would I do that? He’s like, well, have you ever before been to McDonald’s prior to? I’m like yeah, and also he’s like, well you understand how you most likely to McDonald’s as well as you undergo the drive-through and also you’re like, hi there, I wish to purchase a Big Mac, and the guy’s like cool, do you want to very dimension it? Do you desire fries and also a coke with that said? And he starts supplying you upsells.
I’m like yeah, as well as he’s like if you take a look at the mathematics, he’s like, McDonald’s in fact sheds money selling a Big Mac yet they make all their revenue when a person buys the french fries or the Coke.
I was like, fine. Click funnels and email. He’s like, right now, you’re losing money selling your potato weapon DVD. You just obtained ta sell these guys french fries and also a coke and afterwards you’ll pay, as well as I was like, I still do not quite get it.
He’s like, if somebody buys this, like what’s the next thing you can do? Click funnels and email. If you were attempting to offer this person, what’s the next point you could offer them with? And I claimed well, when a person purchases the DVD the most irritating thing is currently they have to go to Home Depot and also they need to purchase the pipelines, and also they have to reduce them, as well as like all this things to make this outstanding gun, and he said, well suppose rather than you telling them to go purchase the stuff, what happens if you upsold them a package that did this whole thing? I have no concept if this is gon na appear on the electronic camera or otherwise however I believed it looked type of cool, and so he claimed, make an upsell where you sell them the kit.
So below is, below is the kit, so I did some math and I began calling about and I found these men in northern Idaho that in fact made potato gun packages, and I would certainly spend, I would certainly start selling these for $197, as well as currently this became my very first funnel ever.
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Again, I really did not understand it was called a funnel at the time, yet someone come, they click the ad, they would see my DVD, they would certainly acquire my DVD. Click funnels and email. On the next page, our upsell claims hey, the DVD’s coming, do you desire me to deliver the pipelines with you also so it’ll conserve you some time? Just $197, people are like that would be wonderful, and also they would certainly click the button and also they would buy it, okay? Now, what took place, if you take a look at the math, was fascinating is that Google didn’t transform their ad costs.
They still were charging me $50 a day, right? So that didn’t alter, but I came here as well as I spent $37, so I lost some money, but after that what occurred is that a person out of three people who purchased the DVD would certainly acquire this, right? So allow’s state I obtained a lot of clicks over right here, boom, and also say there’s three people right here that got the DVD.
One of these people then would certainly go and also acquire this. Click funnels and email. For each DVD I sold, so I made $37, 1/3 of those people bought this, so I take $197, I divide it by three. If I do the mathematics on that particular, that’s $65. So if I take $65 plus $37, 7 plus 5 equates to 12, 9, 10, 102.
So now I was making $102 for each single person that got the DVD, does that make good sense? ‘Cause one out of 3 got the kit as well, okay? So now I got on Google, I was paying $50 a day in ads, however I was making, generally, $102 a day.
I put $50 in, I got $102 back, fine, and all of a sudden, I started looking, I resembled I am the most intelligent guy active once more. Click funnels and email. I spent $50, I return $102, and so I was back in business, potato gun sales were cranking, I was having fun, and afterwards I recognized wait a minute, potato weapons are great, however the market’s such as this little.
Like what other markets could I do this with? And I started assuming, I stated well, suppose I did this in rate reading? I satisfied a man that was the globe’s fastest viewers, Howard Berg, therefore we established a funnel for rate reading and also it functioned, and also we claimed, suppose we did this in the dating market? And also I located someone who was a dating expert, we plugged it in.
What happens if we did this with supplements? What happens if we did? And we began doing this, as well as the funnels obviously fine-tune every single time, however the concepts are the same, and I became obsessed, and over the next 5 or six years, I introduced over 100 different funnels in 100 various markets as well as ended up being stressed with it and it came to be so much enjoyable, yet this principle of a funnel works in any kind of business, therefore what I desire you individuals to comprehend is this is how easy it really is.
It’s not some complicated point. Click funnels and email. Occasionally we get all made complex. It’s very easy, so like we get an ad to sell something. Somebody buys that point, after that what’s the next logical point they need? Well, if they acquired a potato weapon, the next point they require is they need a potato gun package, which becomes my funnel, and that’s type of what we take people with.
All right, wish you liked that tutorial about exactly how I turned among my leisure activities right into a sales funnel and transformed it into money and just how you can do it too. Click funnels and email. If you don’t have a ClickFunnels account yet, go to iloveclickfunnels.com, obtain a free test in addition to a whole bunch of various other actually cool bonuses that you are gon na love, as well as on top of that I want you to remain tuned ’cause the next video is showing up here in concerning five seconds.
I’m gon na walk you guys with seven different sales funnel secrets that’ll help increase the conversions as well as how much money you make on each of your funnels. Click funnels and email.
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