Sales Funnel Discussed – Sales Funnel Tutorial For Beginners (Step By Step) – Click funnels affiliate Program
Hey everybody, this is Russell Brunson, as well as today we’re speaking about sales funnels tutorials for beginners, and to do that I intend to reveal you guys my really first sales funnel I built as a beginner. Click funnels affiliate program.
In fact, this is a photo of me right here on the slide. This is me with my shaved head making a potato weapon. Click funnels affiliate program. This is the extremely first, among the extremely first landing pages for howtomakeapotatogun.com and there’s a doodle of me shooting potato weapons ’cause I am a potato gun expert, however we’re gon na discuss simply the basic concepts behind a sales funnel because I think at first people get all made complex, like oh, it’s gon na be really difficult, it’s gon na be hard, but I desire you to comprehend this is truly, really straightforward.
So here is an actual potato gun. I do not know if you can see it on the electronic camera or otherwise, however we’re gon na stroll you individuals via this. Click funnels affiliate program. When I first created this with my pal Nate Plohn, I was going to college at the time, I was attempting to identify like exactly how do I earn money on the web, as well as somebody stated you must sell information products.
I was like, that’s amazing, yet I don’t recognize anything about anything, and then that weekend was springtime break, and Nate and I went as well as we made potato guns as well as had a great weekend, and after that fast forward to like the next Monday, I’m back in college, sitting there type of like doing the bored institution point, and all of a abrupt I resembled wait a min, I understand exactly how to make a potato gun currently.
Click funnels affiliate program. That’s information, can I create a product regarding that? Therefore I was going crazy, I went online. At the time, there’s a website you could look to see the number of people were looking for various search phrases and there were 18,000 people a month searching for the expression just how to make a potato weapon or potato weapon strategies or spud weapon strategies, and also nobody had a product, and I resembled light bulb, I’m gon na make a product mentor that.
So I obtained Nate, we decreased to Home Depot, we got a video camera out, we recorded this whole thing, and we made our really first, very first product, and also I put it online and also I didn’t know just how to sell anything so I simply had like a basic website.
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The website resembled hello, come and buy my thing, and afterwards I mosted likely to this thing called Google. Click funnels affiliate program. You people may have become aware of it before, and on Google they had these points right here, and on the side there were these ads, therefore I would spend for the Google ad, somebody would click on the ad, they ‘d come below, they would certainly see this thing, and they would certainly resemble oh my gosh, I need to get this DVD so I can learn how to make a potato weapon, and also several of them would provide me money, and initially when we first started selling this, we were selling it for $37 a piece, and so people would certainly buy that, and that was my business, and also I bear in mind putting the ads up and also I was investing concerning $10 a day.
Let me do the mathematics over below, so I was investing $10 a day in ads over below, as well as from that I was averaging concerning one sale a day, okay? Currently, as a college kid, I’m taking a look at this as well as I said okay, I give Mr.Google $10 and then he offers me back 37. That means I obtained $27 to put in my pocket. Next day I gave Mr. Google $10, he provided me back 37, I put 27 in my pocket, and I maintained doing this, and I resembled I am the smartest guy alive, and after that something bad occurred.
The guys over at Google chose they wished to make even more money, therefore they changed their formulas. I’m not gon na get into that, yet they altered their algorithm, therefore no longer was it like I spend $10 as well as I make 37.
Click funnels affiliate program. Instead, I started spending $10. Excuse me, like my ad price rose so I started spending $50 a day to make one sale, alright? Currently I’m not the sharpest tool in the toolbox, yet I gave Google $50 and also they gave me back 37, and I resembled wait, I lost money, and then I provided 50 as well as I lost 37.
That’s 3 or four days, I’m like wait a minute. This game draws, I’m losing, and so I transformed my ads off. I’m like I can not play this game, and also I keep in mind being annoyed, and also someday I got a telephone call from my friend, and my friend had a comparable business to me.
He said, hi there Russell, I believe I figured it out. I said, figured what out? Click funnels affiliate program. He’s like, I quit, and also he didn’t call it the funnel, he’s like I produced this point called an upsell. He called it an OTO, once deal.
He claimed, what I did is that every individual who acquired my product, I then upsold them another thing, as well as I resembled, well why would certainly I do that? He’s like, well, have you ever before been to McDonald’s prior to? I’m like yeah, and he’s like, well you understand exactly how you most likely to McDonald’s and you go through the drive-through as well as you’re like, hey, I wish to purchase a Big Mac, and the man’s like cool, do you wish to extremely size it? Do you want fries as well as a coke keeping that? As well as he starts providing you upsells.
I’m like yeah, and also he’s like if you take a look at the mathematics, he’s like, McDonald’s in fact loses money selling a Big Mac but they make all their earnings when a person acquires the french fries or the Coke.
I resembled, all right. Click funnels affiliate program. He’s like, today, you’re losing money selling your potato weapon DVD. You just obtained ta sell these guys fries and also a coke and afterwards you’ll be profitable, as well as I resembled, I still do not fairly get it.
He’s like, if a person acquires this, like what’s the next thing you can do? Click funnels affiliate program. If you were attempting to offer this person, what’s the next thing you could offer them with? And I claimed well, when a person buys the DVD one of the most frustrating thing is currently they need to go to Home Depot as well as they have to acquire the pipes, and also they need to reduce them, as well as like all this stuff to make this incredible gun, as well as he said, well what happens if rather than you telling them to go buy right stuff, what if you upsold them a package that did this whole thing? I have no idea if this is gon na show up on the video camera or not but I believed it looked type of cool, and so he said, make an upsell where you sell them the package.
So right here is, here is the set, so I did some math as well as I started calling about as well as I located these men in northern Idaho that in fact made potato weapon packages, as well as I would spend, I would certainly start selling these for $197, as well as now this became my extremely first funnel ever before.
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Again, I really did not understand it was called a funnel at the time, however someone come, they click on the ad, they would see my DVD, they would get my DVD. Click funnels affiliate program. On the next page, our upsell says hey, the DVD’s coming, do you want me to deliver the pipes with you also so it’ll conserve you time? Just $197, people resemble that would certainly be fantastic, and also they would certainly click the button as well as they would certainly buy it, okay? Now, what took place, if you consider the math, was interesting is that Google didn’t change their ad costs.
They still were billing me $50 a day, right? So that didn’t change, but I came right here and I spent $37, so I lost some money, but then what occurred is that one out of 3 people who bought the DVD would certainly buy this, right? So let’s state I got a lot of clicks over below, boom, and also state there’s three people right here that purchased the DVD.
One of these people then would go and also purchase this. Click funnels affiliate program. For each DVD I sold, so I made $37, 1/3 of those people got this, so I take $197, I separate it by 3. If I do the mathematics on that, that’s $65. So if I take $65 plus $37, 7 plus five equals 12, nine, 10, 102.
So now I was making $102 for every single person that acquired the DVD, does that make sense? ‘Cause one out of 3 got the package as well, fine? So currently I got on Google, I was paying $50 a day in ads, however I was making, typically, $102 a day.
I put $50 in, I got $102 back, fine, and all of a abrupt, I started looking, I was like I am the smartest man active once again. Click funnels affiliate program. I spent $50, I get back $102, and so I was back in business, potato weapon sales were cranking, I was enjoying, and after that I realized wait a min, potato guns are great, but the market’s such as this little.
Like what other markets could I do this with? As well as I began assuming, I stated well, what happens if I did this in speed reading? I fulfilled a individual that was the globe’s fastest viewers, Howard Berg, therefore we established a funnel for speed reading and also it worked, and we claimed, what happens if we did this in the dating market? As well as I discovered a person that was a dating expert, we connected it in.
What happens if we did this with supplements? What happens if we did? And also we started doing this, and the funnels obviously fine-tune every time, however the concepts are the same, and I ended up being stressed, and also over the next five or six years, I launched over 100 different funnels in 100 various markets as well as came to be stressed with it and it became a lot enjoyable, but this principle of a funnel operate in any business, therefore what I want you people to understand is this is how straightforward it really is.
It’s not some difficult point. Click funnels affiliate program. Often we obtain all complicated. It’s very easy, so like we buy an ad to sell something. Somebody purchases that thing, then what’s the next rational thing they require? Well, if they acquired a potato weapon, the next thing they need is they need a potato weapon kit, and that becomes my funnel, and that’s type of what we take people with.
All right, hope you loved that tutorial concerning just how I turned one of my leisure activities into a sales funnel and also transformed it into money as well as how you can do it also. Click funnels affiliate program. If you do not have a ClickFunnels account yet, go to iloveclickfunnels.com, get a free trial in addition to a entire number of various other truly cool perks that you are gon na love, and in addition to that I want you to stay tuned ’cause the next video clip is turning up below in about five secs.
I’m gon na stroll you people with seven various sales funnel tricks that’ll help increase the conversions and just how much money you make on each of your funnels. Click funnels affiliate program.
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