Sales Funnel Clarified – Sales Funnel Tutorial For Beginners (Step By Step) – Big Companies Using Click funnels
Hey everybody, this is Russell Brunson, as well as today we’re talking about sales funnels tutorials for beginners, and also to do that I intend to show you guys my very first sales funnel I built as a novice. Big companies using click funnels.
In fact, this is a photo of me below on the slide. This is me with my shaved head making a potato gun. Big companies using click funnels. This is the really first, among the really first landing pages for howtomakeapotatogun.com and there’s a doodle of me shooting potato guns ’cause I am a potato gun expert, yet we’re gon na speak about just the basic concepts behind a sales funnel because I believe initially people obtain all complicated, like oh, it’s gon na be truly hard, it’s gon na be hard, yet I desire you to recognize this is really, actually straightforward.
So here is an actual potato weapon. I don’t recognize if you can see it on the cam or not, however we’re gon na stroll you individuals with this. Big companies using click funnels. When I first developed this with my pal Nate Plohn, I was most likely to university at the time, I was trying to figure out like how do I earn money on the net, and a person stated you ought to sell information products.
I resembled, that’s incredible, but I don’t know anything regarding anything, and after that that weekend break was spring break, and also Nate as well as I went as well as we made potato guns as well as had a terrific weekend break, and afterwards fast forward to like the next Monday, I’m back in college, sitting there sort of like doing the bored college thing, and all of a unexpected I was like wait a minute, I recognize how to make a potato gun now.
Big companies using click funnels. That’s information, can I create a product regarding that? And so I was freaking out, I went online. At the time, there’s a website you can look to see the amount of people were looking for various key phrases as well as there were 18,000 people a month looking for the phrase how to make a potato gun or potato gun plans or potato gun plans, and also no one had a product, as well as I was like light bulb, I’m gon na make a product mentor that.
So I got Nate, we went down to Home Depot, we obtained a video camera out, we shot this whole thing, and we made our very first, really first product, as well as I place it online and also I didn’t understand exactly how to sell anything so I just had like a basic website.
Choosing A Clickfunnels Alternative – Big Companies Using Click funnels
The website was like hello, come and also buy my thing, and after that I mosted likely to this point called Google. Big companies using click funnels. You guys may have come across it previously, and also on Google they had these points right here, and also on the side there were these ads, therefore I would pay for the Google ad, a person would click the ad, they would certainly come by right here, they would certainly see this point, and also they would certainly resemble oh my gosh, I have to acquire this DVD so I can learn just how to make a potato weapon, and several of them would provide me money, and at first when we first began selling this, we were selling it for $37 a piece, and so people would certainly get that, which was my business, and I bear in mind placing the ads up and also I was investing about $10 a day.
Let me do the math over here, so I was spending $10 a day in ads over right here, and also from that I was balancing about one sale a day, alright? Currently, as a university child, I’m looking at this and I claimed fine, I provide Mr.Google $10 and afterwards he provides me back 37. That implies I got $27 to put in my pocket. Next day I provided Mr. Google $10, he offered me back 37, I put 27 in my pocket, and I maintained doing this, and also I resembled I am the smartest guy to life, and after that something wicked happened.
The individuals over at Google decided they wished to make more money, and so they transformed their formulas. I’m not gon na enter into that, however they altered their algorithm, therefore no longer was it like I spend $10 and I make 37.
Big companies using click funnels. Rather, I started spending $10. Excuse me, like my ad expense increased so I started investing $50 a day to make one sale, okay? Now I’m not the sharpest tool in the tool kit, yet I offered Google $50 and they provided me back 37, and also I was like delay, I lost money, and afterwards I provided 50 as well as I lost 37.
That’s three or 4 days, I’m like wait a minute. This video game sucks, I’m losing, therefore I turned my ads off. I’m like I can’t play this video game, and I bear in mind being irritated, and also someday I got a telephone call from my friend, and also my friend had a comparable business to me.
He stated, hi there Russell, I think I figured it out. I stated, figured what out? Big companies using click funnels. He’s like, I quit, and he didn’t call it the funnel, he’s like I produced this thing called an upsell. He called it an OTO, once offer.
He said, what I did is that each and every single person that purchased my product, I then upsold them another thing, and I was like, well why would certainly I do that? He’s like, well, have you ever been to McDonald’s before? I’m like yeah, and he’s like, well you know how you most likely to McDonald’s and also you go through the drive-through and also you’re like, hello, I want to purchase a Big Mac, and the dude’s like cool, do you want to incredibly size it? Do you want french fries as well as a coke keeping that? As well as he begins supplying you upsells.
I’m like yeah, and he’s like if you consider the math, he’s like, McDonald’s actually sheds money selling a Big Mac yet they make all their earnings when someone buys the fries or the Coke.
I was like, fine. Big companies using click funnels. He’s like, right now, you’re losing money selling your potato weapon DVD. You simply got ta sell these people fries and a coke and afterwards you’ll be profitable, and I was like, I still don’t quite get it.
He’s like, if someone gets this, like what’s the next point you can do? Big companies using click funnels. If you were attempting to serve this person, what’s the next point you could serve them with? And also I stated well, when somebody buys the DVD the most irritating point is now they need to go to Home Depot as well as they have to acquire the pipes, as well as they need to cut them, and like all this things to make this outstanding weapon, and also he claimed, well what happens if rather than you telling them to go purchase right stuff, what happens if you upsold them a package that did this whole thing? I have no suggestion if this is gon na show up on the video camera or otherwise however I believed it looked type of cool, therefore he claimed, make an upsell where you sell them the set.
So below is, right here is the package, so I did some mathematics and also I started calling around and also I found these guys in northern Idaho who actually made potato gun kits, as well as I would certainly spend, I would start selling these for $197, as well as currently this became my extremely first funnel ever.
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Once more, I didn’t understand it was called a funnel at the time, but somebody come, they click the ad, they would see my DVD, they would certainly buy my DVD. Big companies using click funnels. On the next page, our upsell claims hey, the DVD’s coming, do you want me to ship the pipelines with you as well so it’ll save you time? Just $197, people are like that would be great, and also they ‘d click the switch and also they would certainly buy it, all right? Currently, what occurred, if you consider the math, was fascinating is that Google really did not alter their ad costs.
They still were charging me $50 a day, right? To make sure that didn’t change, but I came here and also I invested $37, so I lost some money, yet after that what occurred is that out of three people who bought the DVD would certainly acquire this, right? So allow’s say I obtained a lot of clicks over right here, boom, and also say there’s three people right here that got the DVD.
One of these people after that would go as well as get this. Big companies using click funnels. For every DVD I offered, so I made $37, 1/3 of those people got this, so I take $197, I split it by 3. If I do the math on that, that’s $65. So if I take $65 plus $37, seven plus five equals 12, 9, 10, 102.
So currently I was making $102 for every single single person that acquired the DVD, does that make good sense? ‘Cause one out of 3 got the kit also, all right? So now I was on Google, I was paying $50 a day in ads, but I was making, generally, $102 a day.
I placed $50 in, I got $102 back, fine, and all of a unexpected, I began looking, I resembled I am the most intelligent man active again. Big companies using click funnels. I invested $50, I get back $102, therefore I was back in business, potato gun sales were cranking, I was having fun, and afterwards I understood wait a min, potato weapons are great, yet the marketplace’s similar to this little.
Like what other markets could I do this with? And I started believing, I stated well, suppose I did this in rate reading? I satisfied a man that was the globe’s fastest visitor, Howard Berg, and so we set up a funnel for rate reading and it worked, and we stated, what happens if we did this in the dating market? And also I located someone who was a dating expert, we connected it in.
What if we did this with supplements? What if we did? And also we started doing this, and also the funnels undoubtedly tweak each and every single time, however the concepts are the same, and also I ended up being stressed, as well as over the next 5 or 6 years, I released over 100 various funnels in 100 various markets as well as ended up being consumed with it and it came to be a lot fun, yet this principle of a funnel works in any business, therefore what I desire you people to comprehend is this is how basic it actually is.
It’s not some challenging thing. Big companies using click funnels. Occasionally we obtain all made complex. It’s very easy, so like we buy an ad to sell something. Someone purchases that point, then what’s the next logical point they need? Well, if they purchased a potato gun, the next point they require is they require a potato weapon package, which becomes my funnel, and that’s sort of what we take people through.
All right, hope you loved that tutorial regarding exactly how I turned one of my pastimes into a sales funnel and transformed it into money and just how you can do it too. Big companies using click funnels. If you don’t have a ClickFunnels account yet, go to iloveclickfunnels.com, get a free test in addition to a whole number of various other really cool bonus offers that you are gon na love, and also on top of that I want you to stay tuned ’cause the next video is turning up here in concerning 5 seconds.
I’m gon na stroll you people via seven various sales funnel secrets that’ll help increase the conversions and also just how much money you make on every one of your funnels. Big companies using click funnels.
Big Companies Using Click funnels