Sales Funnel Clarified – Sales Funnel Tutorial For Beginners (Step By Step) – Aweber For Your Clickfunnels
Hey everyone, this is Russell Brunson, and also today we’re discussing sales funnels tutorials for beginners, and also to do that I intend to show you people my really first sales funnel I built as a novice. Aweber for your clickfunnels.
As a matter of fact, this is a image of me below on the slide. This is me with my cut head making a potato weapon. Aweber for your clickfunnels. This is the extremely first, among the very first landing pages for howtomakeapotatogun.com and there’s a doodle of me shooting potato guns ’cause I am a potato weapon expert, yet we’re gon na talk about just the basic concepts behind a sales funnel since I think initially people obtain all made complex, like oh, it’s gon na be truly tough, it’s gon na be hard, but I desire you to understand this is truly, actually basic.
So here is an real potato gun. I don’t know if you can see it on the camera or otherwise, however we’re gon na stroll you guys with this. Aweber for your clickfunnels. When I first created this with my pal Nate Plohn, I was going to college at the time, I was trying to find out like just how do I make money on the Internet, and also a person claimed you should sell information products.
I resembled, that’s incredible, but I don’t know anything regarding anything, and then that weekend break was spring break, as well as Nate and I went and also we made potato guns and also had a terrific weekend, and after that fast forward to like the next Monday, I’m back in institution, resting there sort of like doing the bored institution point, and all of a sudden I resembled wait a min, I recognize how to make a potato gun now.
Aweber for your clickfunnels. That’s information, can I create a product about that? Therefore I was going nuts, I went online. At the time, there’s a website you could look to see the amount of people were searching for different keyword phrases and there were 18,000 people a month searching for the expression how to make a potato weapon or potato weapon strategies or potato gun strategies, and also nobody had a product, and also I was like light bulb, I’m gon na make a product teaching that.
So I obtained Nate, we went down to Home Depot, we got a video camera out, we shot this whole thing, and also we made our very first, really first product, and I place it online and I really did not understand just how to sell anything so I just had like a basic website.
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The website resembled hey, come and get my thing, and afterwards I mosted likely to this thing called Google. Aweber for your clickfunnels. You guys might have come across it previously, and also on Google they had these things right here, and also on the side there were these ads, therefore I would spend for the Google ad, somebody would click the ad, they ‘d come by here, they would certainly see this point, and also they ‘d resemble oh my gosh, I should acquire this DVD so I can learn exactly how to make a potato gun, and a few of them would certainly provide me money, as well as initially when we first began selling this, we were selling it for $37 a piece, and so people would acquire that, which was my business, and also I remember putting the ads up and also I was spending regarding $10 a day.
Let me do the math over here, so I was spending $10 a day in ads over here, as well as from that I was averaging concerning one sale a day, fine? Currently, as a university youngster, I’m considering this and I stated fine, I give Mr.Google $10 and afterwards he gives me back 37. That implies I got $27 to put in my pocket. Next day I offered Mr. Google $10, he provided me back 37, I put 27 in my pocket, and also I kept doing this, and also I resembled I am the most intelligent male alive, and after that something evil occurred.
The men over at Google decided they wished to make even more money, and so they transformed their formulas. I’m not gon na enter that, however they changed their algorithm, and so no longer was it like I spend $10 as well as I make 37.
Aweber for your clickfunnels. Instead, I began spending $10. Excuse me, like my ad cost went up so I began spending $50 a day to make one sale, okay? Currently I’m not the sharpest tool in the tool kit, yet I offered Google $50 as well as they offered me back 37, and also I resembled wait, I lost money, and afterwards I provided 50 and I lost 37.
That’s three or four days, I’m like wait a min. This game sucks, I’m losing, therefore I turned my ads off. I’m like I can not play this game, and also I keep in mind being discouraged, and also someday I got a telephone call from my friend, and my friend had a similar business to me.
He stated, hi there Russell, I think I figured it out. I stated, figured what out? Aweber for your clickfunnels. He’s like, I stopped, as well as he didn’t call it the funnel, he’s like I produced this thing called an upsell. He called it an OTO, one time deal.
He stated, what I did is that every single person that bought my product, I then upsold them another thing, and I resembled, well why would I do that? He’s like, well, have you ever before been to McDonald’s prior to? I’m like yeah, and also he’s like, well you know how you most likely to McDonald’s and also you experience the drive-through and you’re like, hi there, I want to buy a Big Mac, as well as the guy’s like cool, do you want to super dimension it? Do you desire fries and also a coke with that said? And also he starts supplying you upsells.
I’m like yeah, as well as he’s like if you take a look at the math, he’s like, McDonald’s actually loses money selling a Big Mac yet they make all their revenue when someone purchases the french fries or the Coke.
I was like, alright. Aweber for your clickfunnels. He’s like, right now, you’re losing money selling your potato gun DVD. You just got ta sell these guys fries and a coke and then you’ll be profitable, and I resembled, I still don’t fairly get it.
He’s like, if someone purchases this, like what’s the next thing you can do? Aweber for your clickfunnels. If you were attempting to serve he or she, what’s the next thing you could offer them with? And I claimed well, when a person purchases the DVD the most frustrating point is currently they need to go to Home Depot and also they have to purchase the pipelines, and also they have to cut them, and also like all this stuff to make this incredible weapon, as well as he claimed, well suppose instead of you telling them to go purchase right stuff, what if you upsold them a kit that did this whole thing? I have no concept if this is gon na show up on the camera or otherwise however I thought it looked sort of cool, therefore he said, make an upsell where you sell them the set.
So below is, here is the package, so I did some mathematics and also I began calling around and I discovered these individuals in northern Idaho that actually made potato gun packages, and I would certainly spend, I would start selling these for $197, as well as now this became my extremely first funnel ever before.
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Once more, I really did not recognize it was called a funnel at the time, however a person come, they click on the ad, they would see my DVD, they would certainly get my DVD. Aweber for your clickfunnels. On the next page, our upsell claims hey, the DVD’s coming, do you desire me to deliver the pipes with you as well so it’ll conserve you some time? Just $197, people resemble that would certainly be wonderful, and also they ‘d click the button and they would certainly buy it, alright? Now, what took place, if you check out the mathematics, was fascinating is that Google really did not change their ad costs.
They still were charging me $50 a day, right? So that didn’t change, yet I came here as well as I spent $37, so I lost some money, however then what took place is that a person out of three people who got the DVD would certainly purchase this, right? So let’s claim I obtained a bunch of clicks over below, boom, and also claim there’s 3 people right here that acquired the DVD.
One of these people after that would go as well as buy this. Aweber for your clickfunnels. For each DVD I offered, so I made $37, 1/3 of those people bought this, so I take $197, I divide it by 3. If I do the math on that particular, that’s $65. So if I take $65 plus $37, seven plus 5 equals 12, 9, 10, 102.
So now I was making $102 for every single single individual that purchased the DVD, does that make good sense? ‘Cause one out of three bought the package too, all right? So currently I got on Google, I was paying $50 a day in ads, but I was making, on average, $102 a day.
I put $50 in, I obtained $102 back, all right, and all of a sudden, I began looking, I was like I am the smartest man active again. Aweber for your clickfunnels. I spent $50, I get back $102, and so I was back in business, potato gun sales were cranking, I was having a good time, and after that I recognized wait a min, potato guns are good, however the marketplace’s similar to this little.
Like what other markets could I do this with? As well as I began thinking, I said well, what if I did this in rate analysis? I fulfilled a guy who was the globe’s fastest reader, Howard Berg, and so we set up a funnel for speed analysis as well as it functioned, as well as we claimed, what happens if we did this in the dating market? And also I found a person that was a dating expert, we connected it in.
What if we did this with supplements? What if we did? And we started doing this, and also the funnels obviously tweak every time, yet the concepts coincide, and also I came to be obsessed, and also over the next 5 or 6 years, I launched over 100 various funnels in 100 different markets and also became obsessed with it and it came to be a lot enjoyable, however this idea of a funnel works in any type of business, and so what I desire you men to comprehend is this is how straightforward it actually is.
It’s not some complex point. Aweber for your clickfunnels. Often we obtain all made complex. It’s extremely simple, so like we get an ad to sell something. Someone purchases that thing, then what’s the next logical thing they require? Well, if they got a potato gun, the next thing they require is they need a potato gun kit, and that becomes my funnel, which’s sort of what we take people with.
All right, wish you enjoyed that tutorial concerning exactly how I turned one of my pastimes right into a sales funnel as well as transformed it right into money and how you can do it also. Aweber for your clickfunnels. If you do not have a ClickFunnels account yet, go to iloveclickfunnels.com, get a free test together with a entire lot of other truly cool bonuses that you are gon na love, and on top of that I desire you to stay tuned ’cause the next video clip is showing up right here in about 5 secs.
I’m gon na stroll you people through 7 various sales funnel tricks that’ll help increase the conversions and also just how much money you make on each of your funnels. Aweber for your clickfunnels.
Aweber For Your Clickfunnels