Sales Funnel Discussed – Sales Funnel Tutorial For Beginners ( Detailed) – Affair Clickfunnels
Hey everybody, this is Russell Brunson, and also today we’re talking about sales funnels tutorials for beginners, and to do that I intend to show you men my very first sales funnel I built as a novice. Affair clickfunnels.
Actually, this is a photo of me here on the slide. This is me with my cut head making a potato gun. Affair clickfunnels. This is the extremely first, one of the very first landing pages for howtomakeapotatogun.com as well as there’s a doodle of me shooting potato guns ’cause I am a potato weapon expert, however we’re gon na talk about simply the basic concepts behind a sales funnel because I assume initially people obtain all made complex, like oh, it’s gon na be actually challenging, it’s gon na be hard, however I desire you to recognize this is truly, really easy.
So right here is an actual potato gun. I do not recognize if you can see it on the cam or otherwise, but we’re gon na stroll you individuals via this. Affair clickfunnels. When I first produced this with my buddy Nate Plohn, I was going to university at the time, I was trying to figure out like exactly how do I earn money on the web, and a person stated you ought to sell information products.
I resembled, that’s incredible, but I don’t recognize anything regarding anything, and after that that weekend was springtime break, and Nate as well as I went and we made potato guns as well as had a excellent weekend, and after that fast forward to such as the next Monday, I’m back in institution, sitting there kind of like doing the bored college thing, and all of a abrupt I was like wait a minute, I understand just how to make a potato weapon now.
Affair clickfunnels. That’s information, can I create a product about that? And so I was going crazy, I browsed the web. At the time, there’s a website you can browse to see how many people were looking for different keywords and also there were 18,000 people a month looking for the phrase just how to make a potato weapon or potato gun strategies or potato weapon strategies, and also no one had a product, as well as I was like light bulb, I’m gon na make a product teaching that.
So I obtained Nate, we dropped to Home Depot, we got a video camera out, we recorded this whole thing, as well as we made our very first, very first product, and also I put it online and also I really did not recognize just how to sell anything so I just had like a basic website.
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The website was like hi, come and also get my thing, and after that I went to this thing called Google. Affair clickfunnels. You people may have heard of it before, and on Google they had these things right here, and on the side there were these ads, therefore I would spend for the Google ad, a person would click on the ad, they would certainly come by below, they would see this thing, as well as they would certainly be like oh my gosh, I have to purchase this DVD so I can learn how to make a potato weapon, and some of them would certainly give me money, and also initially when we first started selling this, we were selling it for $37 a item, and so people would certainly get that, and that was my business, and I keep in mind placing the ads up and also I was spending about $10 a day.
Let me do the math over here, so I was investing $10 a day in ads over right here, as well as from that I was averaging about one sale a day, alright? Now, as a college youngster, I’m taking a look at this as well as I claimed alright, I provide Mr.Google $10 and then he provides me back 37. That indicates I obtained $27 to put in my pocket. Next day I offered Mr. Google $10, he provided me back 37, I put 27 in my pocket, and I maintained doing this, and also I was like I am the most intelligent guy to life, and after that something wicked occurred.
The individuals over at Google determined they intended to make even more money, and so they transformed their formulas. I’m not gon na enter into that, yet they transformed their formula, and so no longer was it like I spend $10 as well as I make 37.
Affair clickfunnels. Instead, I started investing $10. Excuse me, like my ad price increased so I began investing $50 a day to make one sale, fine? Now I’m not the sharpest tool in the tool kit, however I offered Google $50 as well as they gave me back 37, and also I resembled delay, I lost money, and then I gave them 50 and I lost 37.
That’s three or 4 days, I’m like wait a minute. This game draws, I’m losing, and so I turned my ads off. I’m like I can not play this game, as well as I keep in mind being irritated, and also eventually I got a phone call from my friend, and also my friend had a comparable business to me.
He said, hey Russell, I believe I figured it out. I said, figured what out? Affair clickfunnels. He’s like, I quit, and also he really did not call it the funnel, he’s like I developed this point called an upsell. He called it an OTO, one time deal.
He stated, what I did is that each and every single person that bought my product, I after that upsold them another thing, and also I was like, well why would I do that? He’s like, well, have you ever been to McDonald’s before? I’m like yeah, and also he’s like, well you understand just how you most likely to McDonald’s and you undergo the drive-through as well as you’re like, hey, I wish to buy a Big Mac, as well as the dude’s like cool, do you want to super size it? Do you want french fries as well as a coke with that said? And he begins using you upsells.
I’m like yeah, and also he’s like if you check out the math, he’s like, McDonald’s actually sheds money selling a Big Mac however they make all their profit when a person buys the fries or the Coke.
I was like, fine. Affair clickfunnels. He’s like, right now, you’re losing money selling your potato weapon DVD. You simply obtained ta sell these people fries and a coke and afterwards you’ll pay, and I was like, I still do not rather get it.
He’s like, if someone buys this, like what’s the next point you can do? Affair clickfunnels. If you were trying to serve this person, what’s the next point you could serve them with? As well as I stated well, when a person purchases the DVD one of the most bothersome point is now they need to go to Home Depot and they need to purchase the pipes, and they have to reduce them, and also like all this things to make this incredible weapon, and he said, well what happens if rather than you telling them to go purchase right stuff, what happens if you upsold them a kit that did this whole thing? I have no suggestion if this is gon na show up on the electronic camera or otherwise yet I believed it looked kind of cool, therefore he said, make an upsell where you sell them the package.
So below is, here is the kit, so I did some math and I started calling around as well as I discovered these guys in north Idaho who in fact made potato weapon packages, and also I would certainly spend, I would certainly begin selling these for $197, and also currently this became my really first funnel ever before.
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Once again, I didn’t know it was called a funnel at the time, yet somebody come, they click on the ad, they would certainly see my DVD, they would acquire my DVD. Affair clickfunnels. On the next page, our upsell states hey, the DVD’s coming, do you want me to ship the pipes with you also so it’ll save you some time? Just $197, people are like that would be great, and also they ‘d click the button and also they would certainly buy it, alright? Now, what happened, if you check out the mathematics, was interesting is that Google really did not transform their ad costs.
They still were billing me $50 a day, right? To make sure that really did not transform, but I came right here as well as I spent $37, so I lost some money, however then what took place is that out of three people that bought the DVD would purchase this, right? So let’s say I got a bunch of clicks over right here, boom, and also claim there’s three people right here that acquired the DVD.
Among these people after that would go and also buy this. Affair clickfunnels. For every single DVD I offered, so I made $37, 1/3 of those people acquired this, so I take $197, I separate it by three. If I do the math on that particular, that’s $65. So if I take $65 plus $37, 7 plus five amounts to 12, nine, 10, 102.
So currently I was making $102 for every single individual that got the DVD, does that make sense? ‘Cause one out of three got the kit too, all right? So now I was on Google, I was paying $50 a day in ads, yet I was making, usually, $102 a day.
I placed $50 in, I obtained $102 back, fine, and all of a sudden, I began looking, I was like I am the most intelligent guy to life once again. Affair clickfunnels. I spent $50, I get back $102, and so I was back in business, potato weapon sales were cranking, I was having fun, and then I realized wait a minute, potato weapons are good, yet the market’s like this little.
Like what other markets could I do this with? And I began believing, I said well, suppose I did this in speed reading? I satisfied a man that was the world’s fastest viewers, Howard Berg, and so we established a funnel for speed reading and also it functioned, and we claimed, what if we did this in the dating market? And also I located a person who was a dating expert, we plugged it in.
What happens if we did this with supplements? What happens if we did? As well as we started doing this, and also the funnels obviously fine-tune every time, however the concepts coincide, as well as I became stressed, and over the next five or 6 years, I released over 100 different funnels in 100 different markets as well as became consumed with it as well as it came to be a lot enjoyable, yet this principle of a funnel operate in any type of business, therefore what I want you people to recognize is this is how simple it actually is.
It’s not some complex thing. Affair clickfunnels. In some cases we get all made complex. It’s very easy, so like we acquire an ad to sell something. Somebody acquires that thing, after that what’s the next logical point they need? Well, if they got a potato weapon, the next thing they need is they need a potato weapon kit, which becomes my funnel, and that’s kind of what we take people via.
All right, wish you loved that tutorial concerning how I transformed among my hobbies right into a sales funnel as well as turned it into money and exactly how you can do it as well. Affair clickfunnels. If you do not have a ClickFunnels account yet, most likely to iloveclickfunnels.com, get a free test along with a whole number of other actually cool rewards that you are gon na love, and in addition to that I want you to stay tuned ’cause the next video is coming up below in about five seconds.
I’m gon na stroll you people with 7 different sales funnel tricks that’ll help increase the conversions and also how much money you make on each of your funnels. Affair clickfunnels.
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