Sales Funnel Discussed – Sales Funnel Tutorial For Beginners ( Detailed) – Add Css To Button Clickfunnels Pixel
Hey everybody, this is Russell Brunson, and also today we’re speaking about sales funnels tutorials for beginners, and to do that I wish to show you guys my extremely first sales funnel I built as a beginner. Add css to button clickfunnels pixel.
Actually, this is a image of me here on the slide. This is me with my cut head making a potato weapon. Add css to button clickfunnels pixel. This is the really first, one of the really first landing pages for howtomakeapotatogun.com and there’s a doodle of me shooting potato guns ’cause I am a potato gun expert, yet we’re gon na discuss simply the basic concepts behind a sales funnel because I believe initially people obtain all complicated, like oh, it’s gon na be actually tough, it’s gon na be hard, yet I want you to comprehend this is truly, actually basic.
So right here is an real potato weapon. I do not understand if you can see it on the electronic camera or not, but we’re gon na stroll you guys through this. Add css to button clickfunnels pixel. When I first created this with my buddy Nate Plohn, I was most likely to college at the time, I was attempting to find out like how do I earn money on the web, as well as somebody claimed you need to sell information products.
I was like, that’s remarkable, but I don’t understand anything concerning anything, and then that weekend was springtime break, and Nate and also I went and also we made potato guns and also had a fantastic weekend, and after that fast forward to like the next Monday, I’m back in school, resting there kind of like doing the bored school point, and all of a unexpected I resembled wait a minute, I recognize how to make a potato gun now.
Add css to button clickfunnels pixel. That’s information, can I create a product concerning that? Therefore I was flipping out, I went on the internet. At the time, there’s a website you can search to see how many people were searching for different keyword phrases and there were 18,000 people a month looking for the expression just how to make a potato weapon or potato gun strategies or spud gun plans, and no one had a product, and also I resembled light bulb, I’m gon na make a product teaching that.
So I obtained Nate, we went down to Home Depot, we obtained a camera out, we recorded this whole thing, and we made our extremely first, very first product, and also I place it online and also I didn’t understand just how to sell anything so I just had like a basic website.
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The website was like hi, come and buy my thing, and afterwards I mosted likely to this thing called Google. Add css to button clickfunnels pixel. You people may have heard of it in the past, and on Google they had these points right here, as well as on the side there were these ads, and so I would pay for the Google ad, somebody would certainly click on the ad, they ‘d come by below, they would certainly see this point, as well as they would certainly be like oh my gosh, I need to get this DVD so I can learn how to make a potato weapon, and also some of them would certainly offer me money, and originally when we first started selling this, we were selling it for $37 a piece, and so people would certainly buy that, and that was my business, and I bear in mind placing the ads up and also I was spending concerning $10 a day.
Let me do the mathematics over here, so I was spending $10 a day in ads over right here, as well as from that I was averaging concerning one sale a day, okay? Currently, as a college kid, I’m checking out this and also I stated okay, I give Mr.Google $10 and afterwards he offers me back 37. That indicates I got $27 to place in my pocket. Next day I offered Mr. Google $10, he provided me back 37, I put 27 in my pocket, as well as I kept doing this, as well as I resembled I am the most intelligent man active, and then something evil happened.
The men over at Google determined they intended to make even more money, therefore they changed their algorithms. I’m not gon na enter that, yet they transformed their formula, therefore no longer was it like I spend $10 and also I make 37.
Add css to button clickfunnels pixel. Instead, I began spending $10. Excuse me, like my ad price increased so I started investing $50 a day to make one sale, fine? Now I’m not the sharpest tool in the toolbox, but I offered Google $50 and they gave me back 37, and also I resembled wait, I lost money, and then I gave them 50 and also I lost 37.
That’s three or four days, I’m like wait a min. This game draws, I’m losing, and so I turned my ads off. I’m like I can’t play this game, as well as I remember being discouraged, as well as one day I obtained a phone call from my friend, and also my friend had a comparable business to me.
He said, hey Russell, I believe I figured it out. I stated, figured what out? Add css to button clickfunnels pixel. He’s like, I quit, as well as he didn’t call it the funnel, he’s like I produced this point called an upsell. He called it an OTO, one time deal.
He stated, what I did is that each and every single individual who acquired my product, I after that upsold them another thing, and also I resembled, well why would certainly I do that? He’s like, well, have you ever before been to McDonald’s prior to? I’m like yeah, as well as he’s like, well you understand just how you go to McDonald’s as well as you undergo the drive-through and also you’re like, hello, I wish to get a Big Mac, as well as the man’s like cool, do you want to super size it? Do you desire french fries as well as a coke with that said? As well as he begins providing you upsells.
I’m like yeah, and he’s like if you check out the math, he’s like, McDonald’s really loses money selling a Big Mac but they make all their revenue when a person buys the french fries or the Coke.
I was like, okay. Add css to button clickfunnels pixel. He’s like, now, you’re losing money selling your potato weapon DVD. You simply got ta sell these men fries and a coke and then you’ll be profitable, and also I was like, I still do not rather get it.
He’s like, if someone acquires this, like what’s the next thing you can do? Add css to button clickfunnels pixel. If you were trying to offer he or she, what’s the next thing you could offer them with? As well as I said well, when a person gets the DVD one of the most frustrating thing is now they need to go to Home Depot and they need to get the pipes, as well as they need to cut them, as well as like all this stuff to make this incredible weapon, and he stated, well what if rather than you telling them to go get the stuff, what if you upsold them a kit that did this whole thing? I have no idea if this is gon na turn up on the cam or otherwise yet I believed it looked type of cool, and so he stated, make an upsell where you sell them the kit.
So below is, here is the kit, so I did some math and I began calling around and I found these individuals in northern Idaho who really made potato gun sets, and I would certainly spend, I would begin selling these for $197, and also currently this became my extremely first funnel ever.
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Again, I really did not understand it was called a funnel at the time, but someone come, they click on the ad, they would certainly see my DVD, they would get my DVD. Add css to button clickfunnels pixel. On the next page, our upsell says hey, the DVD’s coming, do you want me to ship the pipelines with you also so it’ll conserve you time? Simply $197, people resemble that would be superb, and they ‘d click the button as well as they would buy it, okay? Currently, what happened, if you check out the mathematics, was fascinating is that Google didn’t alter their ad costs.
They still were charging me $50 a day, right? So that didn’t transform, yet I came here and also I spent $37, so I lost some money, but after that what happened is that one out of 3 people that bought the DVD would certainly purchase this, right? So let’s claim I got a bunch of clicks over right here, boom, and state there’s 3 people right here that got the DVD.
Among these people after that would certainly go and acquire this. Add css to button clickfunnels pixel. For each DVD I offered, so I made $37, 1/3 of those people bought this, so I take $197, I separate it by 3. If I do the math on that, that’s $65. So if I take $65 plus $37, seven plus 5 equals 12, nine, 10, 102.
So now I was making $102 for every single person that bought the DVD, does that make sense? ‘Cause one out of 3 purchased the kit as well, fine? So currently I got on Google, I was paying $50 a day in ads, however I was making, generally, $102 a day.
I put $50 in, I got $102 back, alright, and all of a unexpected, I started looking, I was like I am the most intelligent guy alive again. Add css to button clickfunnels pixel. I spent $50, I get back $102, and so I was back in business, potato gun sales were cranking, I was enjoying, and after that I understood wait a minute, potato guns are excellent, however the market’s such as this little.
Like what various other markets could I do this with? As well as I started assuming, I stated well, suppose I did this in speed reading? I fulfilled a individual that was the globe’s fastest reader, Howard Berg, therefore we set up a funnel for rate reading and it worked, and also we said, suppose we did this in the dating market? As well as I located somebody who was a dating expert, we plugged it in.
Suppose we did this with supplements? What happens if we did? And also we began doing this, and also the funnels obviously modify each and every single time, but the concepts are the same, and I ended up being consumed, and over the next five or six years, I released over 100 various funnels in 100 different markets and ended up being obsessed with it and also it became a lot fun, however this concept of a funnel operate in any kind of business, therefore what I desire you people to comprehend is this is how simple it truly is.
It’s not some complicated thing. Add css to button clickfunnels pixel. Sometimes we obtain all complicated. It’s very basic, so like we buy an ad to sell something. Someone buys that point, then what’s the next logical point they require? Well, if they purchased a potato weapon, the next point they need is they require a potato weapon package, and that becomes my funnel, and that’s kind of what we take people through.
All right, wish you enjoyed that tutorial regarding exactly how I turned one of my leisure activities right into a sales funnel and transformed it into money and also how you can do it as well. Add css to button clickfunnels pixel. If you don’t have a ClickFunnels account yet, go to iloveclickfunnels.com, obtain a free test together with a entire lot of various other actually cool perks that you are gon na love, as well as on top of that I want you to remain tuned ’cause the next video clip is showing up here in concerning 5 secs.
I’m gon na walk you individuals via seven different sales funnel tricks that’ll help increase the conversions as well as just how much money you make on each of your funnels. Add css to button clickfunnels pixel.
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